Raw District

Raw District by Imtiaz Developments

Location: Sheikh Zayed Road (E11), Jebel Ali, Dubai

Raw District sits on Sheikh Zayed Road in downtown Jebel Ali, positioned at the convergence of four of Dubai's most significant growth vectors: Dubai Marina, Expo City, Palm Jebel Ali, and the future Al Maktoum International Airport. It is one of the few development sites in the emirate that is simultaneously at the edge of an established district and at the centre of what is about to define the next chapter of the city's expansion along its south-western corridor.

For ground-floor retail, the location carries a level of footfall and visibility that few addresses in Dubai can match. Sheikh Zayed Road is the city's primary arterial spine, carrying significant daily traffic volume past the development's frontage. Two of the four towers within the district have a direct pedestrian bridge connection to the metro station — placing Raw District's retail base at the intersection of road, metro, and community footfall from day one.

The surrounding catchment is growing fast. Palm Jebel Ali's residential communities are taking shape 10 minutes away, Expo City — now a permanent business, education, and events district — sits 10 minutes in the other direction, and Dubai Marina's established residential and hospitality community is 15 minutes from the site. Retail here serves not just the tower's own residents, office users, and serviced apartment guests, but a broad and expanding corridor of daily commuters and community residents.

Project Overview

Raw District is a mixed-use master development by Imtiaz Developments, a Dubai-based developer founded in 1993 with an AED 10 billion portfolio across 40+ projects and 2,000+ delivered units. Led by CEO Masih Imtiaz, the company operates a fully integrated model — design, construction, joinery, aluminium and glass, investment, property management, and after-sales — all delivered in-house under the philosophy of "A Journey to Perfection."

The development comprises four towers built around a shared landscaped podium, integrating retail spaces, office floors, co-working, serviced apartments (Raw Stay), and branded residences within a single interconnected district. Two towers are directly connected to the metro station via a dedicated pedestrian bridge.

The ground-floor retail and commercial level forms the active base of the district — a curated mix of dining, services, and street-level activation designed to operate as a genuine urban destination rather than a standard building amenity podium.

Raw District is the first iteration of the Raw brand, with subsequent locations planned for London, Miami, and Madrid.

Building Configuration

• Structure

  • 4 towers across a shared landscaped podium, directly fronting Sheikh Zayed Road

  • Metro station pedestrian bridge connecting two towers directly to the Dubai Metro

  • Drop-off zone and landscaped green buffer along Sheikh Zayed Road frontage

  • Retail spaces at ground level with active street frontage

• Ground Level

  • Retail spaces fronting the district's arrival plaza and Sheikh Zayed Road

  • Landscaped green buffer and drop-off zone along the road frontage

  • Integrated with the district's podium-level commercial and co-working activation

• Upper Levels

  • Office floors (modular, flexible)

  • Raw Stay — serviced apartments owned and operated by Imtiaz

  • Branded residential apartments — Studios, 1BR Executive, 1BR, 2BR, 3BR

  • Rooftop terraces, pools, and amenity floors across the towers

• Residential Mix

  • Studio: from 380 sq. ft. — starting AED 649,000

  • 1-Bedroom Executive Suite: from 610 sq. ft. — starting AED 889,500

  • 1-Bedroom: from 720 sq. ft. — starting AED 1,069,000

  • 2-Bedroom: from 1,054 sq. ft. — starting AED 1,489,000

  • 3-Bedroom: from 1,400 sq. ft. — starting AED 1,959,000

Retail Overview

• Availability: Ground-floor retail units across the district's street-level base

• Starting Size: From 1,000 sq. ft.

• Starting Price: From AED 2,500 PSF ***CONTACT US FOR SPECIAL NEGOTIATED PRICE

• Completion: Q1 2029

• Payment Plan: 50/50 & 60/40

• Frontage: Direct street-level frontage onto the district's arrival plaza and Sheikh Zayed Road

• Metro Access: Two towers directly connected to the metro station via pedestrian bridge, driving captive daily footfall through the retail base

  
  

Payment Plan

Two payment plan options are available:

Option 1 — 50/50 Plan

Option 2 — 60/40 Post-Handover Plan (3 Years)

***Additional 4% DLD fee applicable on purchase

***Admin fee: AED 50,000 (Studio) / AED 80,000 (1BR) / AED 100,000 (2BR, 3BR, Offices, Retail)

Project Amenities

Raw District is designed around a curated set of named spaces, each with a defined function within the district ecosystem:

• The Gallery — art space featuring the Masih Imtiaz Art Collection

• The Vault — logistical hub for receiving items

• Raw Pro Gym — full-fledged, membership-focused fitness facility

• Raw Stay — serviced apartments owned and operated by Imtiaz

• 6AM Coffee Club — restaurant and café

• The Design Lab — 3D print lab and creative zone

• The Studio — podcast, media, and photography room

• Distrikt Table — communal dining with integrated delis

• Inner Circle — sunken seating concept for phone-away time

• Raw Stations — dedicated floor for leased co-working spaces

• Zero Gravity Nap Pods

• Co-working Spaces and Meeting Rooms

• The Reading Room (Library)

• Indoor and Outdoor Cinema

• Adult and Kids Swimming Pools

• Pool Terraces and Shallow Water Features

• Body Weight Training Park (Outdoor Gym)

• Cold Plunges

• Yoga Deck and Observation Deck

Design & Finishes

• Fully furnished residential apartments — minimal by design, prioritising ease, function, and quiet quality

• Open kitchens with integrated appliances and smart storage

• Layered lighting and acoustic detailing throughout

• Smart home integration across residential floors

• Deliberately unrefined, industrial-influenced aesthetic — exposed services, concrete finishes, honest materials

• Floor-to-ceiling glazing on residential and office floors, with expansive balconies

• Retail spaces designed for active street-level frontage with double-height glazing at the building base

Views

• Retail frontage faces onto the district's arrival plaza and Sheikh Zayed Road — one of Dubai's highest-visibility addresses

• Metro station and pedestrian bridge visible from the ground-floor retail frontage

• Surrounding landscaped green buffer softens the streetscape along the building's road-facing edge

• Broader district views toward Palm Jebel Ali, Expo City, and the expanding Jebel Ali corridor

Location

At the Corridor That Defines Dubai's Next Chapter

Raw District occupies a position on Sheikh Zayed Road in downtown Jebel Ali that sits at the precise intersection of Dubai's established south-western corridor and the city's most significant future growth. To the east lies Dubai Marina and Palm Jumeirah — some of the city's most established residential and hospitality destinations. To the west, the corridor opens toward Palm Jebel Ali, Expo City, and Al Maktoum International Airport, the trio of mega-projects that will together reshape the city's centre of gravity over the next decade.

For retail, this is one of the most consequential locations in the pipeline. The development is built around a metro station with a direct pedestrian bridge connection, ensuring that daily commuter footfall passes directly through the district's retail base. The four towers above contribute residents, office workers, co-working members, and serviced apartment guests from day one — creating a layered, multi-source footfall dynamic that most ground-floor retail in Dubai cannot replicate.

Connectivity

• Sheikh Zayed Road (E11): Dubai's primary arterial road, with direct frontage — among the highest-visibility retail addresses in the city

• Dubai Metro (Red Line): Direct pedestrian bridge connection from two towers to the metro station

• Emirates Road (E611): Parallel corridor linking to the northern and southern emirates

• Al Khail Road (E44): Access toward Business Bay, Downtown, and the western corridor

Proximity to Landmarks

• 10 minutes — Palm Jebel Ali, Expo City

• 15 minutes — Dubai Marina

• 20 minutes — Palm Jumeirah

• 25 minutes — Al Maktoum International Airport

• 30 minutes — Dubai International Airport

• 50 minutes — Abu Dhabi

The convergence of Sheikh Zayed Road frontage, direct metro connectivity, and proximity to the city's largest future growth corridor makes Raw District's ground-floor retail one of the most strategically positioned commercial opportunities currently available in Dubai.