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Palm JumeirahAED 3,625/sqftCity WalkAED 3,268/sqftDubai Maritime CityAED 3,078/sqftDowntown DubaiAED 2,953/sqftDubai MarinaAED 2,836/sqftDubai IslandsAED 2,748/sqftBusiness BayAED 2,620/sqftDubai Creek HarbourAED 2,588/sqftDubai Hills EstateAED 2,444/sqftJumeirah Lakes TowersAED 2,229/sqftMohammed Bin Rashid CityAED 2,097/sqftAl JaddafAED 2,051/sqftJumeirah Village TriangleAED 1,673/sqftDubai SouthAED 1,630/sqftArjanAED 1,608/sqftJumeirah Village CircleAED 1,511/sqftDubai Sports CityAED 1,336/sqftPalm JumeirahAED 3,625/sqftCity WalkAED 3,268/sqftDubai Maritime CityAED 3,078/sqftDowntown DubaiAED 2,953/sqftDubai MarinaAED 2,836/sqftDubai IslandsAED 2,748/sqftBusiness BayAED 2,620/sqftDubai Creek HarbourAED 2,588/sqftDubai Hills EstateAED 2,444/sqftJumeirah Lakes TowersAED 2,229/sqftMohammed Bin Rashid CityAED 2,097/sqftAl JaddafAED 2,051/sqftJumeirah Village TriangleAED 1,673/sqftDubai SouthAED 1,630/sqftArjanAED 1,608/sqftJumeirah Village CircleAED 1,511/sqftDubai Sports CityAED 1,336/sqft
DLD · MEDIAN 12M TO JUL 2026

New Launches

New launches in Dubai 

How a Dubai release actually works — expressions of interest, allocation, booking fees, SPA and Oqood — and what the Land Department register says about the projects starting this year.

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Tell us the budget and the timing you are working to and we will send you the releases that fit it, rather than everything that opens. Where we hold allocation on a release we will say so; where we do not, we will tell you that too and say who does.

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Following the announcements as they land? The developer news feed carries every launch, price move, cancellation and handover we log. For what is already registered, the off-plan directory holds the sales and median AED/sqft recorded against each project. Where we have written one up, the project briefs cover unit mix, pricing, payment plans, location and the investment case; and market intelligence sets out the transaction data and the price index the release has to be judged against.

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Latest Launches

The most recent releases

We do not publish a launch until we hold the developer’s own release material, so this rail carries no releases today. When one lands here it will carry what the developer has published — price, payment plan, handover — and nothing we could not source from the release itself. Until then, the developer news feed carries the announcements as they come in, and what the Land Department has registered is set out further down this page.

The Numbers

What has started in 2026

Projects the Land Department recorded as starting since the beginning of 2026, with what the register holds against them. Registered starts, not marketing launches — and the register we hold was loaded 15 Jun 2026, so the year runs to that date and no further.

  • 28Projects registered as starting in 2026
  • 9,618Homes across them
  • 54Buildings on file
  • 3,440Sales already registered against them, on 25 of the 28
  • 21Distinct developer entities
  • 15Distinct DLD sectors

Where they are

DLD sectors with the most 2026 starts.

Who is building them

The developer entities with the most 2026 starts, named exactly as the register records them — these are the registered corporate entities, which are often a project-specific company rather than the brand a buyer knows.

When they are due

Registered completion dates on file for the 2026 starts.

  • 20273 projects
  • 20289 projects
  • 202912 projects
  • 20303 projects
  • 20311 project

A registered completion date is the date on the register, not a developer’s handover promise or a construction forecast.

Pricing evidence 22 of the 28 projects have enough registered sales for a project-level median to clear our sample floor. Those medians run from 1,138 to 4,219 AED per square foot. That is a span of individual project medians across different sectors and unit mixes — it is not a market median for 2026 launches, and nothing here should be read as one.

Source: DLD open data via the Mitchell’s off-plan register. Project register loaded 15 Jun 2026; the latest 2026 start it holds is 1 May 2026. Registered sales come from the transaction register, which runs to 6 Aug 2026 — a different pipeline on a different cadence, which is why the two dates are stated separately and never merged. The register carries no launch prices and no payment plans, so this band publishes neither.

How It Works

From registration to Oqood

A Dubai launch is a sequence, and most of the money decisions sit in the middle of it. This is the sequence as it runs on a typical release, so you know what each document commits you to before you are asked to sign it.

  1. Register your interest

    You tell us the budget, the unit type and the building you want before the release opens. On most launches this is what buys you position: developers work their EOI list, and the list closes days before the units are released.

  2. Submit an expression of interest

    An EOI is a written registration of intent, usually accompanied by a cheque or transfer held by the developer. It is not a purchase and it does not reserve a specific unit — it puts you in the queue that units are allocated from.

  3. Allocation on launch day

    The developer works its list against the released inventory. Which unit you are offered depends on where you sit in that queue, what you asked for, and how much of the release the developer has held back for its own channels.

  4. Booking form and booking fee

    Accepting an allocation means signing the developer’s booking form and paying the booking amount — commonly the first instalment of the price, with the 4% Land Department fee and the developer’s administration charge due alongside or shortly after. This is the point at which a specific unit is yours to contract for.

  5. Sale and Purchase Agreement

    The SPA is the binding contract: price, payment schedule, specification, completion date and the remedies on both sides. Buyer payments go into the project’s escrow account, regulated under Dubai Law No. 8 of 2007, and are released to the developer against verified construction progress.

  6. Oqood registration

    The developer lodges the SPA through Oqood, the Land Department’s register for property that is not yet complete, and your interest is recorded against the project. Ask for evidence of it once your first payment has cleared — an unregistered off-plan purchase leaves you off that register.

On refundability, plainly

An EOI amount is normally refundable, because it holds a place in a queue rather than a unit. A booking fee is normally refundable up to the point the Sale and Purchase Agreement is signed, and some developers deduct an administration charge for returning it. After the SPA is signed you are in a binding contract, and what happens if you withdraw is governed by that contract and by the Land Department’s cancellation rules.

That is general practice, not a guarantee. Refund terms are set by each developer on each release, and a minority treat the booking form itself as the commitment point. The terms are on the EOI form and the booking form — read them before you transfer anything, and ask us to go through them with you if anything is ambiguous. Practice as at August 2026.

Launch Methods

Six ways a release is actually run

Buyers lose units to the mechanism more often than to the price. The same project can use two of these at once — a private preview, then an EOI list, then a public portal for what is left — so the first question on any release is how it is being allocated.

  • EOI-ranked priority

    Registrations are taken ahead of the release and worked in order — usually the order they were received in, sometimes weighted by the size of the EOI cheque or by the buyer’s history with the developer. The larger residential launches are run this way.

    What to checkAsk where your registration actually sits, and when the list closes. A registration submitted on launch morning is rarely worth anything.

  • First come, first served

    Inventory opens on the developer’s portal at a stated time and units are taken in real time until the release is gone. Common on smaller releases and on later phases of a project already selling.

    What to checkEverything has to be ready before the portal opens: documents, funds, and a first, second and third choice of unit.

  • Broker allocation

    The developer assigns blocks of units to selected brokerages to place, either before the public release or alongside it. Your access to that block is only ever as good as the brokerage’s standing with that developer on that project.

    What to checkAsk directly whether the firm holds allocation on the specific release, and take a straight answer either way. We tell clients when we do not.

  • Token or queue reservation

    A refundable token secures a numbered place in the allocation queue rather than a unit. The token is applied to the booking amount if you proceed and returned if you do not, on the terms the token receipt states.

    What to checkRead what the token converts into and by when. A queue place is not an allocation, and the two are easy to conflate on launch day.

  • Phased release

    A large project is released in tranches — by tower, by floor band, or by unit type — with pricing usually stepping up between phases. Later phases carry a shorter wait to handover and, often, a shorter payment runway.

    What to checkCompare phases on price per square foot and on the payment schedule together. A higher headline price on a better plan can be the cheaper purchase.

  • Private preview

    A closed session for existing owners, priority clients or invited brokers, held before anything is public. Pricing and inventory shown at a preview can change before the public release.

    What to checkTreat preview pricing as indicative until it is on a booking form.

Launch questions, answered

Do I need an expression of interest to buy at a launch?

On a release that is oversubscribed, in practice yes: units are allocated from the EOI list, and the list usually closes before launch day. On smaller or later-phase releases sold first come, first served, you can buy on the day if you are ready. The two are run differently, so the first question on any release is which of the two it is.

Is the EOI deposit refundable?

An EOI amount is normally refundable — it is held against a queue place, not against a unit, and it is returned if you are not allocated or you withdraw before booking. That is the general practice, not a rule: the terms are set by the developer on each release and are stated on the EOI form. Read that form before you transfer anything, and ask us if it is unclear.

Is the booking fee refundable if I change my mind?

Normally yes, before the SPA is signed — most developers will return the booking amount, and some deduct an administration charge for doing so. But this is the term that varies most between developers, and a minority treat the booking form itself as the point of no return. Once the SPA is signed you are in a binding contract, and withdrawing from it is governed by the contract and by the Land Department’s cancellation rules, not by goodwill. Check the booking form for the specific release before you pay.

What do I actually pay on launch day?

The booking amount — commonly the first instalment of the purchase price — plus the Land Department registration fee of 4% of the contract price and the developer’s administration and Oqood charges. Developers sometimes offer to absorb part of the 4%; treat that as real only where it is written into the sale documents rather than into the marketing.

Can I sell before handover?

Usually, once you have paid a minimum percentage of the price set by the developer, and with the developer’s no-objection certificate. The threshold, the transfer fee the developer charges and the paperwork all vary by project and are set out in the SPA. Plan the exit before you buy rather than after — a payment plan that suits a resale is not always the one with the lowest deposit.

How do I know a launch price is a fair price?

Compare it against what has actually been registered nearby. Our off-plan directory carries the median AED per square foot recorded against each project on the Land Department register, alongside the number of registered sales behind that median, so you can see both the figure and how much evidence sits under it. A launch price above the area’s registered median is not automatically wrong — but it should be explainable.

General Dubai market practice as at August 2026, not legal or tax advice. Terms are set per release by the developer and are what the documents say, not what practice suggests.

On The Register

Newest projects on the DLD register

We do not publish a launch until we hold the developer’s own release material, so this rail shows something different and says so: the projects the Dubai Land Department most recently recorded as starting, newest registered start first. A registered start is not a marketing launch — it is the date the project was entered on the register, which usually sits close to a release and sometimes months away from one.

Source: DLD open data via the Mitchell’s off-plan register, loaded 15 Jun 2026.

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