Palm Jumeirah AED 3,558/sqftDubai Maritime City AED 3,148/sqftDowntown Dubai AED 2,920/sqftDubai Islands AED 2,769/sqftDubai Creek Harbour AED 2,564/sqftBusiness Bay AED 2,511/sqftDubai Marina AED 2,484/sqftDubai Hills Estate AED 2,446/sqftJumeirah Lakes Towers AED 2,304/sqftMohammed Bin Rashid City AED 2,098/sqftAl Jaddaf AED 2,048/sqftJumeirah Village Triangle AED 1,664/sqftDubai South AED 1,651/sqftArjan AED 1,588/sqftJumeirah Village Circle AED 1,492/sqftDubai Sports City AED 1,328/sqftALL DLD SALES · OFF-PLAN + EXISTINGPalm Jumeirah AED 3,558/sqftDubai Maritime City AED 3,148/sqftDowntown Dubai AED 2,920/sqftDubai Islands AED 2,769/sqftDubai Creek Harbour AED 2,564/sqftBusiness Bay AED 2,511/sqftDubai Marina AED 2,484/sqftDubai Hills Estate AED 2,446/sqftJumeirah Lakes Towers AED 2,304/sqftMohammed Bin Rashid City AED 2,098/sqftAl Jaddaf AED 2,048/sqftJumeirah Village Triangle AED 1,664/sqftDubai South AED 1,651/sqftArjan AED 1,588/sqftJumeirah Village Circle AED 1,492/sqftDubai Sports City AED 1,328/sqftALL DLD SALES · OFF-PLAN + EXISTING
DLD · MEDIAN 12M TO OCT 2026
Serenz by Danube Retail — commercial retail unit in JVC from Mitchell's Commercial Real Estate

Danube · JVC

Serenz by Danube Retail

PriceFrom AED 3,000 PSF
Payment plan70/30

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Size
942 sq ft
Handover
Q4 2029
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Serenz by Danube

Location: Jumeirah Village Circle (JVC), Dubai

Strategically located in the heart of JVC, Serenz by Danube benefits from seamless access to both Al Khail Road and Sheikh Mohammed Bin Zayed Road, positioning it within 2 minutes of Dubai’s key arterial routes. With a proposed metro station and newly constructed grade-separated intersections, residents and visitors alike enjoy smooth connectivity to Downtown Dubai, Dubai Marina, and major airports.

JVC is one of Dubai’s most in-demand residential investment zones—favoured for its central location, strong rental yields, and community-centric lifestyle. Retail at Serenz is perfectly positioned to serve a fast-growing population of professionals, families, and international residents seeking convenience, wellness, and lifestyle-driven retail.

Project Overview

A New Benchmark in Branded Residential Living in JVC

Serenz by Danube is a 50-storey residential landmark that sets a new standard for lifestyle-centric living in Dubai. Conceptualised as “A World of Amenities,” the tower boasts 120,000 sq. ft. of curated lifestyle zones, from aqua lounges and meditation gardens to a rooftop business hub and wellness spa.

Retail units sit at the ground level of this high-specification tower and benefit from daily footfall generated by over 500 residential units and visitors accessing the property's 40+ amenities. From boutique wellness brands and artisanal cafés to educational centres and family clinics, the retail spaces are designed to meet the evolving needs of an upwardly mobile urban demographic.

Building Configuration

  • Ground + 50 Floors + Rooftop
  • Ground-floor dedicated retail strip
  • 120,000 sq. ft. of shared amenity spaces
  • Double-height residential entry
  • 40+ branded lifestyle amenities

Retail Overview

  • Total Retail Units: 23
  • Location: Ground floor with direct street frontage
  • Sizes: From 942 sq. ft. to 2,368 sq. ft.
  • Starting Price: From AED 3,000 PSF
  • Completion Date: Q4 2029
  • Payment Plan: 70/30
  • Use Cases: Ideal for wellness concepts, boutique cafés, daycares, clinics, salons, grocery, or high-end service providers
  • Access: Pedestrian-facing with vehicle drop-off access and adjacent to tower entry

Payment Plan – Serenz by Danube

Anticipated Completion: December 2029

Post-Handover: 1% x 30 Months (January 2030 – June 2032)

Inst. #Date% Due
1 05-Feb-2026 10%
2 05-Mar-2026 0%
3 05-Apr-2026 10%
4 05-May-2026 0%
5 05-Jun-2026 1%
6 05-Jul-2026 1%
7 05-Aug-2026 1%
8 05-Sep-2026 1%
9 05-Oct-2026 1%
10 05-Nov-2026 1%
11 05-Dec-2026 1%
12 05-Jan-2027 3%
13 05-Feb-2027 1%
14 05-Mar-2027 1%
15 05-Apr-2027 1%
16 05-May-2027 1%
17 05-Jun-2027 1%
18 05-Jul-2027 1%
19 05-Aug-2027 1%
20 05-Sep-2027 1%
21 05-Oct-2027 1%
22 05-Nov-2027 1%
23 05-Dec-2027 1%
24 05-Jan-2028 4%
25 05-Feb-2028 1%
26 05-Mar-2028 1%
27 05-Apr-2028 1%
28 05-May-2028 1%
29 05-Jun-2028 1%
30 05-Jul-2028 1%
31 05-Aug-2028 1%
32 05-Sep-2028 1%
33 05-Oct-2028 1%
34 05-Nov-2028 1%
35 05-Dec-2028 1%
36 05-Jan-2029 3%
37 05-Feb-2029 1%
38 05-Mar-2029 1%
39 05-Apr-2029 1%
40 05-May-2029 1%
41 05-Jun-2029 1%
42 05-Jul-2029 1%
43 05-Aug-2029 1%
44 05-Sep-2029 1%
45 05-Oct-2029 1%
46 05-Nov-2029 1%
47 05-Dec-2029 1%
— Until Anticipated Completion (Dec 2029) 70%
— Post-Handover (Jan 2030 – Jun 2032) 30% (1% x 30 Months)
— GRAND TOTAL 100%

Project Amenities

  • Serenity Pool, Aqua Park & Kid’s Water Park
  • Outdoor Calisthenics Park & Aquatic Gym
  • Indoor Gym & Wellness Spa (HBOT included)
  • Business Centre & Clubhouse
  • 6 Sports Courts (Football, Padel, Cricket, etc.)
  • Kid’s Cycling Track, Trampoline, Daycare
  • Serenity Garden, Hammock Zone & Meditation Spaces
  • BBQ Deck, Family Seating, Outdoor Party Zones
  • Male/Female Prayer Rooms & Steam/Sauna
  • Drone Docking Zone & Smoking Area

Design & Finishes

  • Modern minimalist façade with clean architectural lines
  • Fully furnished residences with seamless interiors
  • Fluid spatial design integrating light, greenery, and luxury
  • AI-enabled smart living systems across the community
  • Dedicated zones for retail, wellness, and productivity

Views

  • Retail units face landscaped pedestrian walkways
  • High visibility from tower entrance, parking zones, and access roads
  • Surrounded by residential towers, schools, and community parks
  • Benefit from proximity to future metro station and Circle Mall footfall

Location

Jumeirah Village Circle (JVC): A Connected, Amenity-Rich Lifestyle Hub

Serenz by Danube enjoys a central location in Jumeirah Village Circle (JVC)—one of Dubai’s fastest-growing and most strategically positioned residential districts.

Nestled between Al Khail Road and Sheikh Mohammed Bin Zayed Road, the tower benefits from smooth connectivity across all of Dubai, with entry and exit ramps just 2 minutes away. Residents, tenants, and visitors alike can easily access major destinations such as Dubai Marina, Palm Jumeirah, Mall of the Emirates, and Dubai International Airport, all within 15–25 minutes.

This central location is set for even stronger growth and accessibility with the proposed metro station and the addition of 4 new entry/exit lanes via grade-separated intersections. These upgrades are expected to add 10 new road lanes and significantly reduce commute times—making JVC one of the most well-connected, low-congestion zones in New Dubai.

Beyond road access, JVC is designed for balanced, wellness-focused urban living. The community offers:

  • 30+ landscaped parks with walking tracks, shaded seating, and play areas
  • A robust network of cycling paths, jogging trails, and sports courts
  • Easy access to clinics, pharmacies, and major hospitals
  • An array of schools and nurseries offering British, CBSE, and international curricula
  • Proximity to Circle Mall, supermarkets, cafés, and casual dining

This makes Serenz by Danube ideally placed to serve a growing population of families, professionals, and lifestyle-driven tenants seeking both urban access and daily convenience.

Key Travel Times

  • Al Khail Road / SMBZ Road: 2 minutes
  • Circle Mall: 7 minutes
  • Mall of the Emirates: 14 minutes
  • Dubai Marina: 16 minutes
  • Palm Jumeirah / Burj Al Arab: 18 minutes
  • Dubai Mall / Burj Khalifa: 20 minutes
  • Dubai Int’l Airport (DXB): 21 minutes
  • Al Maktoum Int’l Airport (DWC): 24 minutes

With retail, leisure, education, and wellness offerings all within a short radius, Serenz emerges not just as a vertical community but also as a central lifestyle destination in one of Dubai’s most dynamic and in-demand neighbourhoods.

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Location

Serenz by Danube — JVC, Dubai

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Illustrative model

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Set your own assumptions and see how Serenz by Danube Retail behaves as a cash purchase, the same purchase mortgaged, or a capital-only resale.

Purchase

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Holding & income

Your figure. We have not assumed one.

0% holds rent flat. It may be negative.

Your figure — we publish none. A month vacant plus re-letting time is roughly 8%, if that fits your building.

Your figure — we publish none. Letting fees and routine repairs.

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Acquisition costs

4% is the Dubai standard.

Buyer-side. 5% VAT added.

Your figure — we publish none. The trustee tariff is tiered and the admin lines vary by office; ask your trustee office for the total, and add your NOC and any legal quote.

Exit

1 to 40 years.

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Method
Handover
The date the unit is handed over, set in quarters from purchase. Gross rent, the vacancy allowance, maintenance and management, and the service charge all start there and not before — an unbuilt unit cannot be let and is not billed. The year handover falls in gets the exact fraction it is entitled to, not a rounded whole year. Capital growth is not treated this way: it compounds from today across the whole hold, because an off-plan unit can be sold before it completes. Where the holding period ends before handover, there is no operating income anywhere in the schedule and the whole return is capital movement less costs.
Gross yield
Gross annual rent ÷ purchase price. Before every cost. Where handover is in the future this is a stabilised full year from handover — a rate on the price, not a figure reduced by the construction period. The schedule shows what each year actually books.
Net yield
(Rent collected after the vacancy allowance − maintenance and management − service charge) ÷ purchase price. Stabilised on the same basis as the gross yield.
Rent growth
Compound annual movement in gross rent, applied from handover and stepping at each anniversary of it, which is when a tenancy renews. It may be negative. It does not touch the service charge, which is held flat in nominal terms.
ROI
Total profit over the whole hold ÷ total cash invested (price + all acquisition costs). Unlevered. Not an annual rate.
ROE
Total profit over the whole hold ÷ equity contributed (deposit + all acquisition and finance costs), after debt service. Levered. Not an annual rate.
Cash-on-cash return
Year-one operating cash flow, after debt service where there is a mortgage, ÷ cash invested. Reported separately from ROI/ROE and never merged with it. Year one means the first year of the schedule as it stands: where that year falls before handover it carries no rent, so on a mortgaged off-plan purchase the figure is negative — that is the year you fund out of pocket, and it is shown rather than smoothed away.
IRR
The annualised rate that discounts the dated cash-flow schedule above to a net present value of zero, solved numerically. Where the schedule has no sign change, or the solver does not converge on a single meaningful rate, we print “—” rather than substitute a simpler annualised-return figure.

An illustrative model, not a forecast, a valuation, an offer or investment advice. Every figure is generated from the assumptions on this page — some yours, the rest stated defaults, not promises. Rents, service charges, fees, vacancy, handover dates, financing terms and sale prices vary by unit and over time; past prices are not a guide to future prices. Returns are not guaranteed and capital is at risk.

Mortgage availability, loan-to-value, rate and term are subject to lender criteria and underwriting; nothing here indicates that finance will be offered. Figures exclude any tax payable in your country of residence — take independent financial, tax and legal advice before committing. Mitchell's Commercial Real Estate is a trading brand; the RERA-licensed broker is Stephen James Mitchell, BRN 68593.

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