Palm JumeirahAED 3,625/sqftCity WalkAED 3,268/sqftDubai Maritime CityAED 3,078/sqftDowntown DubaiAED 2,953/sqftDubai MarinaAED 2,836/sqftDubai IslandsAED 2,748/sqftBusiness BayAED 2,620/sqftDubai Creek HarbourAED 2,588/sqftDubai Hills EstateAED 2,444/sqftJumeirah Lakes TowersAED 2,229/sqftMohammed Bin Rashid CityAED 2,097/sqftAl JaddafAED 2,051/sqftJumeirah Village TriangleAED 1,673/sqftDubai SouthAED 1,630/sqftArjanAED 1,608/sqftJumeirah Village CircleAED 1,511/sqftDubai Sports CityAED 1,336/sqftPalm JumeirahAED 3,625/sqftCity WalkAED 3,268/sqftDubai Maritime CityAED 3,078/sqftDowntown DubaiAED 2,953/sqftDubai MarinaAED 2,836/sqftDubai IslandsAED 2,748/sqftBusiness BayAED 2,620/sqftDubai Creek HarbourAED 2,588/sqftDubai Hills EstateAED 2,444/sqftJumeirah Lakes TowersAED 2,229/sqftMohammed Bin Rashid CityAED 2,097/sqftAl JaddafAED 2,051/sqftJumeirah Village TriangleAED 1,673/sqftDubai SouthAED 1,630/sqftArjanAED 1,608/sqftJumeirah Village CircleAED 1,511/sqftDubai Sports CityAED 1,336/sqft
DLD · MEDIAN 12M TO JUL 2026
Mercer House Retail

Commercial Retail

Mercer House Retail

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Property

Mercer House by Ellington

**Location: Uptown Dubai (**Centrally located in a revitalized lifestyle district near JLT, Marina, and DMCC Metro Station)

Project Overview

  • Twin residential towers with high-end design and urban beach lifestyle

  • B + G + Podium + 2 Towers (North & South)

  • Total Units: TBC Residences

  • Retail Units: 3 Ground Floor F&B Units (Available for Sale)

  • Residential Configuration:  

    • Studio: TBC sq. ft. (Multiple layouts)
    • 1 Bedroom: TBC sq. ft.
    • 2 Bedroom: TBC sq. ft.
    • 3 Bedroom: TBC sq. ft.
    • 4 Bedroom Penthouse: TBC sq. ft.
  • Retail Spaces:

    • North Tower F&B-1: 2,045.36 sq. ft. – AED 11,249,828
    • South Tower F&B-2: 3,409.47 sq. ft. – AED 18,752,828
    • South Tower F&B-7: 3,346.93 sq. ft. – AED 18,408,828
  • Parking Allocation:  

    • Studio/1BR/2BR: 1 parking space
    • 3BR/4BR: 2 parking spaces
  • Elevators: TBC (Expected high-speed lifts in each tower)

  • Ownership: Freehold

Retail Overview:

  • Starting Prices: From AED 5,500 PSF (Retail Shop)
  • Unit Sizes: From 2,045 to 3,409 sq. ft. (Retail)
  • Payment Plan: 20% down payment, 40% on completion, 40% in staged installments
  • Handover: TBC

Amenities

  • Three dedicated drop-off zones and experiential escalators
  • Double-height mirrored lobby with curated art by Ellington Art Foundation
  • Urban beach club with ambient music and social spaces
  • Multi-sports hall with tennis, basketball, football, netball, and volleyball
  • Kids’ soft play area with sub-aquatic-themed toys and tunnels
  • Games room with arcade zone, karaoke, and Dance Revo
  • Fitness studio with pedal-powered lighting system
  • Scenic sauna and Ice Room wellness experience
  • Residential clubhouse with coffee bars, lounge, and sky terrace
  • Landscaped podium with Uptown Plaza views

Views

  • North: Uptown Plaza and JLT Skyline
  • South: Urban beach and Marina District
  • East: Dubai skyline with Burj Khalifa views
  • West: Emirates Golf Club and Uptown Boulevard

Illustrative model

Scenario modeller

Set your own assumptions and see how Mercer House Retail behaves as a cash purchase, the same purchase mortgaged, or a capital-only resale.

Purchase

The price you are actually considering.

Drives the service charge only.

Rent and service charge both start here.

Holding & income

Your figure — we have not assumed one.

0% holds rent flat. It may be negative.

8% is roughly a month plus re-letting.

Letting fees and routine repairs.

Replace with the building's own schedule.

Acquisition costs

4% is the Dubai standard.

Buyer-side. 5% VAT added.

Trustee, title deed, NOC.

Exit

1 to 40 years.

0% by default: we publish no price forecasts.

5% VAT added automatically.

Nothing to calculate yet

Enter the asking price to run the model.

Every figure recalculates as you type. Use the price you are actually considering.

How each figure is calculated
Handover
The date the unit is handed over, set in quarters from purchase. Gross rent, the vacancy allowance, maintenance and management, and the service charge all start there and not before — an unbuilt unit cannot be let and is not billed. The year handover falls in gets the exact fraction it is entitled to, not a rounded whole year. Capital growth is not treated this way: it compounds from today across the whole hold, because an off-plan unit can be sold before it completes. Where the holding period ends before handover, there is no operating income anywhere in the schedule and the whole return is capital movement less costs.
Gross yield
Gross annual rent ÷ purchase price. Before every cost. Where handover is in the future this is a stabilised full year from handover — a rate on the price, not a figure reduced by the construction period. The schedule shows what each year actually books.
Net yield
(Rent collected after the vacancy allowance − maintenance and management − service charge) ÷ purchase price. Stabilised on the same basis as the gross yield.
Rent growth
Compound annual movement in gross rent, applied from handover and stepping at each anniversary of it, which is when a tenancy renews. It may be negative. It does not touch the service charge, which is held flat in nominal terms.
ROI
Total profit over the whole hold ÷ total cash invested (price + all acquisition costs). Unlevered. Not an annual rate.
ROE
Total profit over the whole hold ÷ equity contributed (deposit + all acquisition and finance costs), after debt service. Levered. Not an annual rate.
Cash-on-cash return
Year-one operating cash flow, after debt service where there is a mortgage, ÷ cash invested. Reported separately from ROI/ROE and never merged with it. Year one means the first year of the schedule as it stands: where that year falls before handover it carries no rent, so on a mortgaged off-plan purchase the figure is negative — that is the year you fund out of pocket, and it is shown rather than smoothed away.
IRR
The annualised rate that discounts the dated cash-flow schedule above to a net present value of zero, solved numerically. Where the schedule has no sign change, or the solver does not converge on a single meaningful rate, we print “—” rather than substitute a simpler annualised-return figure.

An illustrative model, not a forecast, a valuation, an offer or investment advice. Every figure is generated from the assumptions on this page — some yours, the rest stated defaults, not promises. Rents, service charges, fees, vacancy, handover dates, financing terms and sale prices vary by unit and over time; past prices are not a guide to future prices. Returns are not guaranteed and capital is at risk.

Mortgage availability, loan-to-value, rate and term are subject to lender criteria and underwriting; nothing here indicates that finance will be offered. Figures exclude any tax payable in your country of residence — take independent financial, tax and legal advice before committing. Mitchell’s Realty is a trading brand; the RERA-licensed entity is The Luxury Real Estate Brokers LLC.

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