Location: Jebel Ali Downtown, Dubai – Just 5 minutes from the metro station, Peace Avenue is ideally situated in one of Dubai’s most strategically connected growth zones. Located between Expo City, JAFZA, and major logistics corridors, the area offers exceptional retail visibility, a high-density catchment, and rising rental demand. With a well-established residential backbone and easy access to Sheikh Zayed Road, Peace Avenue is positioned to benefit from consistent footfall and long-term investor upside.

Peace Homes · Downtown Jebel Ali
Peace Avenue Retail
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- Sizes
- 502 to 2,509 sq ft
- Delivery
- Shell & core
- Handover
- Q2 2028
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Property
Peace Avenue by Peace Homes
Project Overview
Peace Avenue is a new mid-rise development in the heart of Jebel Ali Downtown, featuring residential units and curated commercial space in a mixed-use layout. The tower includes 14 residential floors, three podium levels, and a retail-activated ground floor. Residents benefit from lifestyle amenities on the podium level, while retailers enjoy exposure to a growing urban population in a metro-connected, family-oriented neighborhood.
Building Configuration
- Basements: 2 levels of underground parking
- Ground Floor: Retail units with direct street access and pedestrian frontage
- Podiums: 3 levels with wellness and lifestyle amenities
- Residential Floors: 14 floors with studios, 1BR, 2BR, and penthouses
Retail Overview
- Total Retail Units: 7
- Total Retail Area: Approx. 19,000 sq. ft.
- Available Sizes: From 502 sq. ft. to 2,509 sq. ft.
- Starting Price: From AED 5,000 PSF
- Completion: Q2 2028
- Payment Plan: 60/40 construction-linked
Retail units are located on the ground floor with prominent visibility. Designed for F&B, wellness, convenience retail, or boutique operators, these units serve both residents and metro-driven foot traffic.
5-Star Lifestyle Amenities
- Lagoon-inspired water features
- Fully equipped gym
- Wellness and yoga zones
- Rooftop and podium-level leisure areas
- Spa, sauna, and jacuzzi
- Kids’ play areas and shaded outdoor spaces
- Jogging tracks and landscaped gardens
- Outdoor cinema and community zones
- Ground-level cafés and retail promenade
- Tennis court and active lifestyle amenities
Design & Finishes
- Clean modern façade with flowing architecture
- Retail space integrated into community design
- Generous frontage for signage and branding
- High ceiling heights for enhanced visual impact
- Quality shell-and-core delivery for fit-out flexibility
Views
- Retail units face internal promenades and landscaped walkways
- Strong visibility from the metro approach and community entrances
- Positioned to capture both resident and public footfall within a high-growth district
Location
Jebel Ali Downtown – Dubai’s Emerging Logistics-Linked Urban Core
Peace Avenue is located in Jebel Ali Downtown, a rapidly developing mixed-use zone in the southern corridor of Dubai. Unlike traditional central districts, Jebel Ali Downtown refers to the residential and commercial heart within the broader Jebel Ali area—a location defined by its proximity to Expo City, Sheikh Zayed Road, and the globally significant Port of Jebel Ali, the largest man-made harbor in the world.
This growing district serves as a key economic node for Dubai, housing critical infrastructure such as JAFZA (Jebel Ali Free Zone), Dubai’s largest logistics and industrial hub, as well as mixed-use developments and planned worker housing communities. These factors drive consistent residential demand and retail footfall.
Key Advantages
- Economic Engine: Jebel Ali plays a pivotal role in global trade and shipping, attracting businesses, residents, and transient workers alike.
- Strategic Connectivity: Just 5 minutes from the metro station, with quick access to Sheikh Zayed Road, Dubai Marina, and Expo City.
- Diverse Catchment: Peace Avenue benefits from both industrial workers and white-collar professionals, offering retailers exposure to a wide demographic.
- Amenity Access: Surrounded by a growing network of resorts (including JA The Resort), sports facilities, and coastal attractions such as diving and golf clubs.
While not a tourist-focused area, Jebel Ali Downtown functions as the operational and residential heart of Dubai’s industrial ecosystem—a place where retail thrives on utility, convenience, and continuous population flow rather than luxury-driven footfall.
This makes Peace Avenue an ideal location for retailers targeting long-term occupancy, predictable demand, and a catchment that does not depend on tourism in a logistics-centric district poised for sustained growth.
Location
Peace Avenue — Downtown Jebel Ali, Dubai
Illustrative model
Scenario modeller
Set your own assumptions and see how Peace Avenue Retail behaves as a cash purchase, the same purchase mortgaged, or a capital-only resale.
Enter the asking price to run the model.
Every figure recalculates as you type. Use the price you are considering.
Method
- Handover
- The date the unit is handed over, set in quarters from purchase. Gross rent, the vacancy allowance, maintenance and management, and the service charge all start there and not before — an unbuilt unit cannot be let and is not billed. The year handover falls in gets the exact fraction it is entitled to, not a rounded whole year. Capital growth is not treated this way: it compounds from today across the whole hold, because an off-plan unit can be sold before it completes. Where the holding period ends before handover, there is no operating income anywhere in the schedule and the whole return is capital movement less costs.
- Gross yield
- Gross annual rent ÷ purchase price. Before every cost. Where handover is in the future this is a stabilised full year from handover — a rate on the price, not a figure reduced by the construction period. The schedule shows what each year actually books.
- Net yield
- (Rent collected after the vacancy allowance − maintenance and management − service charge) ÷ purchase price. Stabilised on the same basis as the gross yield.
- Rent growth
- Compound annual movement in gross rent, applied from handover and stepping at each anniversary of it, which is when a tenancy renews. It may be negative. It does not touch the service charge, which is held flat in nominal terms.
- ROI
- Total profit over the whole hold ÷ total cash invested (price + all acquisition costs). Unlevered. Not an annual rate.
- ROE
- Total profit over the whole hold ÷ equity contributed (deposit + all acquisition and finance costs), after debt service. Levered. Not an annual rate.
- Cash-on-cash return
- Year-one operating cash flow, after debt service where there is a mortgage, ÷ cash invested. Reported separately from ROI/ROE and never merged with it. Year one means the first year of the schedule as it stands: where that year falls before handover it carries no rent, so on a mortgaged off-plan purchase the figure is negative — that is the year you fund out of pocket, and it is shown rather than smoothed away.
- IRR
- The annualised rate that discounts the dated cash-flow schedule above to a net present value of zero, solved numerically. Where the schedule has no sign change, or the solver does not converge on a single meaningful rate, we print “—” rather than substitute a simpler annualised-return figure.
An illustrative model, not a forecast, a valuation, an offer or investment advice. Every figure is generated from the assumptions on this page — some yours, the rest stated defaults, not promises. Rents, service charges, fees, vacancy, handover dates, financing terms and sale prices vary by unit and over time; past prices are not a guide to future prices. Returns are not guaranteed and capital is at risk.
Mortgage availability, loan-to-value, rate and term are subject to lender criteria and underwriting; nothing here indicates that finance will be offered. Figures exclude any tax payable in your country of residence — take independent financial, tax and legal advice before committing. Mitchell's Commercial Real Estate is a trading brand; the RERA-licensed broker is Stephen James Mitchell, BRN 68593.


