HQ by Rove

HQ by Rove by IRTH

Location: Marasi Bay, Business Bay, Dubai (Centrally located with private road access and direct connectivity to Sheikh Zayed Road, Downtown Dubai, DIFC, and Dubai Design District. Just minutes from the Dubai Canal promenade, Dubai Mall, Museum of the Future, and Rove Downtown)

Project Overview

• Dubai’s first hospitality-branded office tower

• G + Arcade + Podium + 23 Office Floors + Rooftop

• Total Office Floors: 23

• Total Modular Units Per Floor: Up to 22

• Gross Floor Size: ~22,500 sq. ft. per level

• Developer: IRTH Urban Development LLC

• Brand Partner: Rove Hotels (Joint venture of Emaar and Dubai Holding)

• Office Unit Types: Modular & Loft Configurations

  • Studio Modular Units: 680 – 865 sq. ft.

  • Deluxe Modular Units: 1,360 – 1,446 sq. ft.

  • Executive Modular Units: 1,986 – 2,264 sq. ft.

  • Loft Edge Offices: 2,051 – 2,467 sq. ft.

  • Penthouse Lofts: 2,185 – 3,708 sq. ft.

  • Presidential Loft Office: ~5,800 sq. ft.

• Each modular unit includes private courtyards, flexible layouts, integrated furniture, and smart office automation.

• Retail & Café Components (Integrated into HQ Campus):

  • Vertical café by Upresso

  • The Block Food Hall with multi-cuisine dining

  • Wellness-focused retail (e.g., vitamin bar, nail salon)

  • Located on the ground and podium levels

• Parking Allocation:

  • Total Parking Bays: 988 across 8 floors

  • 1 parking space per modular unit

  • Additional visitor and valet parking

  • EV charging stations and bicycle racks

Office Space Overview

Office Sizes: From 680 sq. ft. to 22,500 sq. ft.

Starting Price: AED 4,200 PSF ***CONTACT US FOR SPECIAL NEGOTIATED PRICE

Average Price: AED 4,400 PSF  

Service Charges: Approx. AED 24 per sq. ft.

Payment Plan: 50/50

Anticipated Handover: Q1 2029

5-Star Lifestyle Amenities (120,000 sq. ft. total)

• Destination-controlled elevators (21 in total)

• Double-height communal lounges with 360° views

• Semi-Olympic pool with jacuzzi, sauna, steam pods

• Crank fitness studio, gym, basketball and padel courts

• Floating treehouse meeting pods

• Outdoor amphitheatre and sunken seating

• Yoga space, nap pods, and Zen garden

• Reset 16 wellness spa access

• Co-working zones, podcast booths, and meeting rooms

• Concierge lobby, valet, scooter parking, and event spaces

• Coffee corners, juice bars, and rooftop garden terraces

Views

• Overlooks Dubai Water Canal and the Marasi Bay Marina

• Views of the Burj Khalifa and Downtown Dubai skyline

• Surrounded by waterfront, parks, promenades, and hospitality destinations in Business Bay