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DLD · MEDIAN 12M TO JUL 2026
IHCL Taj Branded Hotel Apartments Retail

Commercial Retail

IHCL Taj Branded Hotel Apartments Retail

PriceFrom AED 6,000 PSF
CompletionQ2 2027
DeveloperBNW
LocationDubai Marina

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Property

IHCL Taj Branded Hotel Apartments by BNW Developments

Location: Dubai Marina

The IHCL Taj Branded Hotel Apartments by BNW Developments are located in the heart of Dubai Marina, one of Dubai’s most established waterfront districts and a globally recognised destination for hospitality, dining, and lifestyle. The tower—formerly Dusit Princess Residences Dubai Marina—sits within walking distance of the vibrant Marina Walk promenade, a waterfront corridor lined with restaurants, cafés, and retail that attracts both residents and international visitors throughout the year.

The location offers strong connectivity to the rest of the city through Sheikh Zayed Road (E11), Dubai’s primary north–south highway linking the Marina with Downtown Dubai, Business Bay, and Dubai International Airport. Residents and visitors also benefit from access to the Dubai Metro, with DAMAC Properties Metro Station approximately a 15-minute walk away, alongside the extensive pedestrian network that connects Dubai Marina to JBR Beach and The Walk at JBR.

Surrounded by luxury towers, waterfront attractions, and a constant flow of tourism and residential activity, the district provides one of the most active urban environments in Dubai. This positioning places the Taj-branded redevelopment within a mature, high-footfall neighbourhood where hospitality, lifestyle, and retail demand are already firmly established.

Project Overview

A Taj-Branded Hospitality Residence in Dubai Marina

IHCL Taj Branded Hotel Apartments is a branded hospitality residence developed by BNW Developments and managed by Taj Hotels, one of the world’s most recognised luxury hospitality brands under Indian Hotels Company Limited (IHCL).

The project represents the repositioning and refurbishment of the former Dusit Princess Residences Dubai Marina, transforming the tower into a Taj-managed luxury serviced apartment concept. The development is designed to serve both long-stay guests and residents seeking a branded hospitality environment within the Marina district.

The tower offers serviced residences ranging from one to three bedrooms, combining hotel-style management with private residential ownership. Each unit is designed with contemporary interiors, floor-to-ceiling windows, and functional layouts suited for both lifestyle use and hospitality operations.

Building Configuration

  • Approx. 35-storey tower
  • Mixed-use serviced apartment hotel configuration
  • Ground level includes retail components and hotel lobby access
  • Upper floors dedicated to serviced residences
  • Amenities and hospitality services integrated throughout the tower
Residential Details

The development includes 1, 2, and 3-bedroom serviced apartments designed for long stays, lifestyle buyers, and hospitality use.

Unit Type Starting Price
1 Bedroom From AED 3.2M
2 Bedroom From AED 4.88M
3 Bedroom From AED 7.70M

Residential Unit Sizes: 810.31 sq. ft. – 3,642.51 sq. ft.

Retail Overview

The project includes a very limited retail offering, with only two retail units available within the development.

  • Total Retail Units: 2
  • Unit Size: approx. 1,300 sq. ft. each
  • Starting Price: From AED 6,000 PSF *******CONTACT US FOR SPECIAL NEGOTIATED PRICE
  • Positioning: Ground-level retail within a branded hospitality tower
  • Completion: Q2 2027
  • Payment Plan: 50/50

Given the building’s hospitality positioning and Dubai Marina location, the retail component is ideally suited for concepts aligned with hotel and lifestyle demand.

Potential uses include:

  • Café or specialty dining concept
  • Wellness or beauty services
  • Boutique convenience retail
  • Hospitality-related services

Payment Plan (50/50)

Installment Milestone Percentage
1 On Booking 50%
2 On Completion (Q2 2027) 50%

Project Amenities

Residents and guests will benefit from a selection of hospitality-oriented amenities including:

  • Outdoor swimming pool
  • Fitness centre
  • Sauna and steam rooms
  • Meeting rooms and business facilities
  • On-site dining options and lounge areas

Design & Finishes

  • Contemporary serviced apartment interiors
  • Floor-to-ceiling glazing maximising natural light and Marina views
  • Fully equipped kitchens with integrated appliances
  • Functional layouts suited for extended stays
  • Refurbished hospitality spaces under Taj brand standards

Views

  • Dubai Marina skyline views
  • City and waterfront outlooks
  • Surrounding Marina district views and urban skyline

Location

A Prime Hospitality Address in Dubai Marina

IHCL Taj Branded Hotel Apartments by BNW Developments are located in the heart of Dubai Marina, one of Dubai’s most established waterfront districts and a globally recognised destination for luxury living, hospitality, and lifestyle experiences. The tower—formerly Dusit Princess Residences Dubai Marina—sits within a dense urban environment defined by high-rise residential towers, hotels, restaurants, and waterfront attractions, creating a constant flow of residents, tourists, and business travellers.

Dubai Marina is widely regarded as one of the most active hospitality and retail environments in the city. The project is within walking distance of Dubai Marina Walk, a vibrant 7-kilometre waterfront promenade lined with cafés, restaurants, fitness studios, and retail outlets. The nearby JBR beachfront district and The Walk at JBR further strengthen the area’s appeal, drawing significant daily footfall from both residents and international visitors. This dynamic setting positions the Taj-branded redevelopment within a mature district where hospitality, lifestyle, and retail demand are already firmly established.

The location also benefits from excellent transport connectivity. The tower sits close to Sheikh Zayed Road (E11), Dubai’s primary north–south highway connecting the Marina with the city’s major commercial and lifestyle hubs. Residents and guests can also access the Dubai Metro, with DAMAC Properties Metro Station approximately a 15-minute walk from the building, alongside extensive pedestrian links connecting the Marina to surrounding neighbourhoods and waterfront destinations.

Access & Connectivity
  • Dubai Marina Walk: Iconic waterfront promenade within walking distance featuring restaurants, cafés, retail, and leisure venues
  • The Walk at JBR: Major beachfront retail and dining district located approximately 10 minutes away on foot
  • Sheikh Zayed Road (E11): Dubai’s main highway offering direct access to Downtown Dubai, Business Bay, and Dubai International Airport
  • DAMAC Properties Metro Station: Approximately 15 minutes walking distance, providing connectivity to the wider Dubai Metro network
  • Local Convenience Retail: Carrefour Market located approximately 100 metres away for daily grocery and convenience shopping
Driving Times to Key Dubai Landmarks
  • Downtown Dubai & Burj Khalifa: approximately 20–21 minutes (around 22 km)
  • Dubai Mall: approximately 18–20 minutes (around 21 km)
  • Palm Jumeirah: approximately 13 minutes (around 10 km)
  • Dubai International Airport (DXB): approximately 24 minutes (around 32 km)

Surrounded by luxury residential towers, waterfront attractions, hotels, and leisure destinations, Dubai Marina remains one of the most active mixed-use districts in the region. This positioning places the Taj-branded redevelopment in a highly established urban environment where hospitality demand, tourism activity, and residential density converge to support long-term lifestyle and retail viability.

Illustrative model

Scenario modeller

Set your own assumptions and see how IHCL Taj Branded Hotel Apartments Retail behaves as a cash purchase, the same purchase mortgaged, or a capital-only resale.

Purchase

The price you are actually considering.

Drives the service charge only.

Rent and service charge both start here.

Holding & income

Your figure — we have not assumed one.

0% holds rent flat. It may be negative.

8% is roughly a month plus re-letting.

Letting fees and routine repairs.

Replace with the building's own schedule.

Acquisition costs

4% is the Dubai standard.

Buyer-side. 5% VAT added.

Trustee, title deed, NOC.

Exit

1 to 40 years.

0% by default: we publish no price forecasts.

5% VAT added automatically.

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How each figure is calculated
Handover
The date the unit is handed over, set in quarters from purchase. Gross rent, the vacancy allowance, maintenance and management, and the service charge all start there and not before — an unbuilt unit cannot be let and is not billed. The year handover falls in gets the exact fraction it is entitled to, not a rounded whole year. Capital growth is not treated this way: it compounds from today across the whole hold, because an off-plan unit can be sold before it completes. Where the holding period ends before handover, there is no operating income anywhere in the schedule and the whole return is capital movement less costs.
Gross yield
Gross annual rent ÷ purchase price. Before every cost. Where handover is in the future this is a stabilised full year from handover — a rate on the price, not a figure reduced by the construction period. The schedule shows what each year actually books.
Net yield
(Rent collected after the vacancy allowance − maintenance and management − service charge) ÷ purchase price. Stabilised on the same basis as the gross yield.
Rent growth
Compound annual movement in gross rent, applied from handover and stepping at each anniversary of it, which is when a tenancy renews. It may be negative. It does not touch the service charge, which is held flat in nominal terms.
ROI
Total profit over the whole hold ÷ total cash invested (price + all acquisition costs). Unlevered. Not an annual rate.
ROE
Total profit over the whole hold ÷ equity contributed (deposit + all acquisition and finance costs), after debt service. Levered. Not an annual rate.
Cash-on-cash return
Year-one operating cash flow, after debt service where there is a mortgage, ÷ cash invested. Reported separately from ROI/ROE and never merged with it. Year one means the first year of the schedule as it stands: where that year falls before handover it carries no rent, so on a mortgaged off-plan purchase the figure is negative — that is the year you fund out of pocket, and it is shown rather than smoothed away.
IRR
The annualised rate that discounts the dated cash-flow schedule above to a net present value of zero, solved numerically. Where the schedule has no sign change, or the solver does not converge on a single meaningful rate, we print “—” rather than substitute a simpler annualised-return figure.

An illustrative model, not a forecast, a valuation, an offer or investment advice. Every figure is generated from the assumptions on this page — some yours, the rest stated defaults, not promises. Rents, service charges, fees, vacancy, handover dates, financing terms and sale prices vary by unit and over time; past prices are not a guide to future prices. Returns are not guaranteed and capital is at risk.

Mortgage availability, loan-to-value, rate and term are subject to lender criteria and underwriting; nothing here indicates that finance will be offered. Figures exclude any tax payable in your country of residence — take independent financial, tax and legal advice before committing. Mitchell’s Realty is a trading brand; the RERA-licensed entity is The Luxury Real Estate Brokers LLC.

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IHCL Taj Branded Hotel Apartments — Dubai Marina

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