A JACOB & CO-BRANDED HYPER-TOWER IN BUSINESS BAY, DUBAI
Burj Binghatti Jacob & Co Residences is a branded hyper-tower under construction in Business Bay, Dubai, developed by Binghatti in collaboration with the luxury watch and jewellery maker Jacob & Co. Announced as one of Dubai's landmark supertall residential projects, it is set near the Dubai Water Canal within the city's central business and residential district.
Per the Binghatti brochure, the residences are themed around Jacob & Co timepiece and jewellery lines and fall into three collections. The Exclusive Villas occupy levels 12 to 48 and levels 49 to 82: the Emerald Villa (2 bedroom), the Sapphire Villa (2.5 bedroom, with a study/maid room and additional storage) and the Ruby Villa (3 bedroom). The Sky Mansions occupy levels 83 to 96 on half-floor plates — the Diamond Sky Mansion (4 bedroom) and the Fleurs de Jardin Sky Mansion (6 bedroom). Above them sit two Sky Penthouses: the Astronomia Sky Penthouse (5 bedroom, levels 100 to 101) and The Billionaire Sky Penthouse (7 bedroom, across levels 102 and 103). Every villa, mansion and penthouse type is specified with its own infinity pool.
The brochure's configuration diagram places amenities on level 97, a swimming pool on level 98 and the gym on level 99, over six basement parking levels. Listed services include concierge, butler, chauffeur, bodyguard, private chef, housekeeping and cleaning, spa, daycare, food and beverage, a lobby lounge, a gymnasium with training services, and titanium and parking access cards; the brochure notes some are à la carte and all are subject to authority approval.
The brochure states no starting price, payment plan, handover date, total unit count or building height. Those remain pending; where a third-party figure is shown below it is labelled PropSearch and should be confirmed with the developer.
PROJECT SUMMARY
| Project | Burj Binghatti Jacob & Co Residences |
| Developer | Binghatti Developers |
| Brand partner | Jacob & Co |
| Community | Business Bay, Dubai |
| Type | Residential skyscraper — 2, 2.5 & 3-bedroom villas, 4 & 6-bedroom sky mansions, 5 & 7-bedroom sky penthouses |
| Total units | ~304 (per PropSearch — the Binghatti brochure states no unit total) |
| Building height | 557 m / 104 storeys (per PropSearch — the Binghatti brochure states no height; its configuration diagram runs to level 106) |
| Starting price | On request (no price in the Binghatti brochure) |
| Payment plan | On request (no payment plan in the Binghatti brochure) |
| Expected completion | To be confirmed (no handover date in the Binghatti brochure) |
Unit types, levels, areas and services per the Binghatti brochure. Height, storey count and unit total are PropSearch figures, retained because no Binghatti document held states them.
UNIT MIX
| Unit type | Levels | Suite area (sq ft) | Terrace & pool area (sq ft) | Total area (sq ft) |
|---|---|---|---|---|
| Emerald Villa — 2 bedroom, 3 bathroom | 12 – 48 | 1,738 | 1,599 | 3,337 |
| Sapphire Villa — 2.5 bedroom, 3 bathroom | 12 – 48 | 1,732 | 1,602 | 3,335 |
| Ruby Villa — 3 bedroom, 4 bathroom | 49 – 82 | 2,090 | 1,209 | 3,299 |
| Diamond Sky Mansion — 4 bedroom, 7 bathroom | 83 – 96 | 5,176 | 1,800 | 6,976 |
| Fleurs de Jardin Sky Mansion — 6 bedroom, 9 bathroom | 83 – 96 | 5,176 | 1,800 | 6,976 |
| Astronomia Sky Penthouse — 5 bedroom, 7 bathroom | 100 – 101 | 10,290 | 1,517 | 11,807 |
| The Billionaire Sky Penthouse — 7 bedroom, 10 bathroom | 102 – 103 | 20,788 | 1,681 | 22,469 |
Unit types, bedroom and bathroom counts, levels and areas per the Binghatti brochure; every type is specified with an infinity pool. The Billionaire figure is a balcony area rather than a terrace and pool, and covers both of its private floors. Parking allocations per the brochure are 2 bays for each villa, 4 for each sky mansion, 6 for the Astronomia and 12 for The Billionaire. The brochure publishes one representative area set per type and does not publish per-type unit counts or starting prices, so none are shown; it notes that sizes vary by unit within each type and that the sale and purchase agreement carries the actual size.
THE INVESTMENT CASE
Burj Binghatti Jacob & Co Residences is an off-plan, standard-tier brief: the angle below is qualitative. Where the live Dubai Land Department transaction feed for Business Bay is available, current pricing and PSF trends will be shown alongside — those figures are the basis for any comparison, not the estimates below.
DEVELOPER: BINGHATTI, A LEADING PRIVATELY HELD UAE DEVELOPER
Binghatti is an Emirati developer known for a distinctive, sculptural design language and for branded-residence collaborations with BUGATTI, Mercedes-Benz and Jacob & Co. According to Binghatti, it ranks among the UAE's foremost privately held developers, with a portfolio of more than 60 projects valued in excess of AED 40 billion and a delivery record of over 20,000 completed homes. For investors, that scale and an active delivery pipeline provide a measure of confidence at the off-plan stage. Burj Binghatti Jacob & Co Residences is a branded-residence collaboration with Jacob & Co, the luxury watch and jewellery maker.
LOCATION: BUSINESS BAY, NEAR THE DUBAI WATER CANAL AND DOWNTOWN DUBAI
Business Bay is a central, mixed-use business and residential district set along the Dubai Water Canal, immediately adjacent to Downtown Dubai and the Burj Khalifa. The Binghatti brochure places the tower in Business Bay and maps it against the Burj Khalifa, Downtown Dubai, Sheikh Zayed Road, Al Khail Road, Jumeirah Beach, Al Jaddaf and the Dubai Canal, and names Dubai Design District, Dubai Creek Harbour and the Business Bay Marina Yacht Club as adjacent destinations. The position combines a central waterfront setting with direct access to the city's commercial core.
APPLICABLE STRATEGIES
- Pre-handover resale — a branded, off-plan launch in a landmark Business Bay hyper-tower; where a construction-linked plan applies, a buyer commits limited capital ahead of completion, with a potential exit route before handover. Any premium depends on market conditions at the time and should be checked against live DLD data.
- Buy-and-hold for rental / short-let — a scarce, Jacob & Co-branded residence in Business Bay suits both long-let and holiday-let demand from a premium tenant pool; yields to be confirmed against current rental evidence.
- Owner-occupation — a landmark branded home near the Dubai Water Canal and Downtown Dubai, with resort-style amenities and penthouse options.
RISKS & WATCHPOINTS
- Off-plan completion risk — the tower is under development; timelines can move, and returns depend on the market at handover, not today's.
- Pricing and handover not published — the Binghatti brochure has now been read in full and states no starting price, payment plan or handover date. All three must be confirmed with the developer, and the entry point assessed against live Business Bay PSF.
- Height, storey count and unit total unverified — the 557 m / 104-storey / ~304-home figures are PropSearch's and appear in no Binghatti document held. The brochure's own configuration diagram runs to level 106, so the storey count in particular should be treated as unconfirmed.
- Branded-residence premium — branded towers typically command a price premium over comparable non-branded stock, which should be weighed against exit pricing and rental evidence.
- Service charges — design-led, amenity-rich branded buildings typically carry higher service charges, which affect net yield.
PAYMENT PLAN
The Binghatti brochure publishes no payment plan. The current plan and starting price are confirmed on request.
SOURCES
- Binghatti — Burj Binghatti Jacob & Co Residences project brochure. Source of record for: property type (residential skyscraper), the full unit-type list (Emerald, Sapphire and Ruby villas; Diamond and Fleurs de Jardin sky mansions; Astronomia and Billionaire sky penthouses), bedroom and bathroom counts, level assignments, suite / terrace-and-pool / total areas, parking allocations, the vertical configuration (amenities level 97, pool level 98, gym level 99, six basement parking levels), the services list, the Business Bay location and adjacencies, and the design credits. The brochure states no price, payment plan, handover date, unit total or building height.
- PropSearch (propsearch.ae) — Burj Binghatti Jacob & Co Residences listing. Retained only for the figures no Binghatti document states: building height (557 m), storey count (104) and total homes (~304). The earlier PropSearch unit mix — "Sapphire two-bedroom, Emerald three-bedroom, penthouses including Fleurs de Jardin" — conflicted with the developer's own brochure and has been replaced.
- Binghatti — corporate profile: portfolio scale (more than 60 projects, in excess of AED 40 billion), delivery record (over 20,000 completed homes) and branded-residence collaborations, as stated in the developer's project brochures. Figures are Binghatti's own; specifics vary between brochures, so the conservative figures are used here.
- Jacob & Co — brand collaboration. Per the brochure, architectural concept design by Muhammad Binghatti; lifestyle concept and interior design by Jacob Arabo; architectural details and interior design by Roman Vnoukov, exclusively for Jacob & Co.
- Dubai Land Department transaction data (Business Bay) — live feed pending.
