Market REPORT:
Emaar Projects Launched in 2024
All 52 Emaar projects launched in Dubai in 2024: 17,511 units, unit types, starting prices and registered sales by location, in one investor reference report.
Overview
A Record-Breaking Year for Dubai Real Estate
The year 2024 will be remembered as a landmark period for Dubai’s real estate sector, setting unprecedented records in both sales volumes and new project launches. At the forefront of this surge was Emaar Properties in Dubai, the city's most prominent master developer, which embarked on an ambitious strategy to launch a new project every single week—a pace never before seen in the market. This relentless wave of new developments captured the attention of investors, brokers, and end users alike, fueling one of the most dynamic years in Dubai’s property history.
For those actively engaged in the market, the speed and frequency of launches made it challenging to track every opportunity as it emerged. Week after week, new communities, towers, and phases were introduced, each with its own unique offering, price point, and location. Whether you were looking at new waterfront developments, high-end branded residences, or affordable townhouses, 2024 provided a constant stream of investment opportunities. However, with so much happening, it became increasingly difficult to maintain a clear picture of exactly what was launched, where, and at what price point.
To address this, I have taken the time to review every single Emaar project launched in 2024, compiling a chronological record that details each release, its pricing structure, location, and key selling points. This report serves as a comprehensive reference guide, allowing you to look back and analyze Emaar’s strategic expansion throughout the year. Each launch is linked to its official fact sheet, providing all relevant details for those who may have missed a specific release or want to revisit certain projects.
The year in numbers
Emaar’s Unprecedented Success in 2024
Beyond the sheer volume of new projects, Emaar Properties in Dubai also achieved record-breaking financial results, further cementing its position as the UAE’s leading real estate developer.
- AED 70 billion in property sales: A staggering 72% increase compared to 2023.
- AED 35.5 billion in revenue: Marking a 33% annual increase, the highest in the company's history.
- AED 13.5 billion in net profit: Reflecting a 16% rise from the previous year.
- 17,511 new residential units launched across seven prime locations in Dubai.
These figures underscore Emaar's strategic foresight and the booming demand for real estate in Dubai. The company’s projects catered to a diverse range of buyers—from investors seeking high rental yields to end users looking for premium living experiences in some of the city's most desirable locations.
The continued strength of Dubai’s economy, government initiatives such as the expansion of the Golden Visa program, and a thriving tourism sector contributed to this surge in demand. As a result, Emaar’s projects in 2024 were met with overwhelming interest, with some launches selling out within hours.
Emaar Releases
17,511
new residential units In 2024
Strategy
Breaking Down Emaar’s 2024 Expansion Strategy
Emaar’s rapid expansion across Dubai was carefully planned and executed, with new launches strategically positioned to align with major infrastructure developments and market trends.
1. Strategic Launch Locations
Emaar’s 2024 project portfolio spanned across some of the most sought-after locations in Dubai, each chosen for its growth potential and investor appeal:
- Emaar South: With the announcement of the Dubai World Central (DWC) Airport expansion, Emaar introduced a range of new residential projects in this fast-growing district, including Golf Acres and Golf Dale.
- Rashid Yachts & Marina: Positioned as Dubai’s most promising new waterfront community, offering exclusive residences with direct marina access.
- The Valley: A new land parcel was acquired to expand The Valley community, introducing new phases of townhouses and villas designed for family living.
- Dubai Creek Harbour: Several new towers and residential clusters were unveiled, continuing the development of Dubai’s future downtown by the water.
2. Unprecedented Frequency of Launches
In an industry-first move, Emaar launched a new project every single week throughout the year - that's right, 52 projects in 52 weeks! This aggressive expansion strategy not only demonstrated the company’s confidence in Dubai’s real estate market but also provided buyers with a continuous stream of investment opportunities across multiple price segments.
3. Diverse Product Offerings
From high-end branded residences to affordable family homes, Emaar ensured that its portfolio catered to a wide range of buyers.
This diversification helped maintain strong sales momentum throughout the year, even as new inventory continued to hit the market.
- Luxury waterfront apartments at Dubai Creek Harbour and Rashid Yachts & Marina.
- Spacious townhouses and villas in suburban master communities like The Valley and Emaar South.
- Premium branded residences under the Address, Vida, and Palace brands, appealing to high-net-worth investors.
- Affordable mid-range apartments in key locations, catering to end-user buyers and low-ticket investors.
Emaar Launches
52 projects
in Dubai in 52 weeks
Contents
What This Report Covers
Given the unprecedented volume of new launches, keeping track of which projects were introduced, where they were located, and how they were priced has been a challenge for many market participants. That’s why I have compiled this detailed record of Emaar’s 2024 project launches.
1. Chronological Record of Every Emaar Launch
This report provides a month-by-month breakdown of every project launched by Emaar Properties in Dubai in 2024. Each entry includes:
- Project name
- Location
- Unit types available (apartments, townhouses, villas, branded residences, etc.)
- Starting price and price-per-square-foot trends
- Sales performance and investor interest
2. Location-Based Analysis
Beyond the chronological record, this report also breaks down the total number of units launched in each major location. This helps investors and brokers understand where supply was concentrated and how pricing evolved across different districts.
3. Pricing Strategy and Trends
By tracking price-per-square-foot trends over the course of the year, we gain insight into:
- Emaar’s pricing strategies in different market segments
- How investor sentiment shifted throughout 2024
- Which projects saw the strongest demand and why
4. Exclusions and Pending Releases
Although Emaar announced several new projects in 2024, not all were officially launched.
- The first phase of semi-detached villas in a newly announced master community received Expressions of Interest (EOIs) but had not yet been officially released, so they are not included in this report.
- Address Residences Al Marjan Island is another notable project, but as it is located in Ras Al Khaimah (RAK) rather than Dubai, it has also been excluded.
Readership
Who Will Benefit From This Report?
This resource is designed for a wide range of audiences:
- Investors:
- Identify trends in pricing, supply, and demand to make informed decisions about future purchases.
- Real Estate Brokers:
- Use this as a structured roadmap to help clients navigate the market more effectively.
- Property Enthusiasts:
- Gain a clear understanding of Dubai’s rapid urban transformation and Emaar’s strategic direction.
Emaar Announces aed
70 Billion
in Sales in 2024
The full record
Emaar Project by Project 2024 Launch Roadmap
Every project Emaar launched in Dubai in 2024, in the order it was released.
| Project Name | Location | Launch Date | # of Units | Unit Types | Starting Price AED |
|---|---|---|---|---|---|
| AEON | Dubai Creek Harbour | Jan-24 | 262 | 1BR, 2BR, 3BR Apartments | 1.71M (1BR), 2.69M (2BR), 3.62M (3BR) |
| Farm Gardens 2 | The Valley | Feb-24 | 256 | 4BR, 5BR Villas | 7.26M (4BR Horizon), 7.30M (4BR Oren), 9.20M (5BR Horizon), 9.24M (5BR Oren) |
| Oria | Dubai Creek Harbour | Feb-24 | 163 | 1BR, 2BR, 3BR Apartments | 1.7M (1BR), 2.7M (2BR), 3.7M (3BR) |
| Parkside Hills | Dubai Hills Estate | Feb-24 | 370 | 1BR, 2BR, 3BR Apartments | 1.51M (1BR), 2.19M (2BR), 3.73M (3BR) |
| Fairway Villas 3 | Emaar South | Mar-24 | 72 | 4BR Semi-D, 5BR Villas | 4.39M (4BR), 6.44M (5BR) |
| Ocean Point | Rashid Yachts & Marina | Mar-24 | 217 | 1BR, 2BR, 3BR Apartments, 3BR Townhouses | 1.66M (1BR), 2.4M (2BR), 3.33M (3BR), 5.79M (3BR TH) |
| Vida Residences | Dubai Hills Estate | Mar-24 | 217 | 1BR, 2BR, 3BR, 3BR Townhouses | 1.6M (1BR), 3.0M (2BR), 4.1M (3BR), 5.9M (3BR TH) |
| Park Lane - Interiors by Vida | Dubai Hills Estate | Mar-24 | 854 | 1BR, 2BR, 3BR, 3BR Townhouses | 1.4M (1BR), 2.18M (2BR), 3.31M (3BR), 5.58M (3BR TH) |
| Lillia | The Valley | Mar-24 | 406 | 3BR, 4BR Townhouses | 2.0M (3BR), 2.7M (4BR) |
| Ocean Star | Rashid Yachts & Marina | Mar-24 | 154 | 1BR, 2BR, 3BR Apartments | 1.7M (1BR), 2.4M (2BR), 3.4M (3BR) |
| Mirage | The Oasis | Apr-24 | 204 | 5BR, 6BR Villas | 15.8M (5BR), 20.5M (6BR) |
| Valo | Dubai Creek Harbour | Apr-24 | 291 | 1BR, 2BR, 3BR Apartments, 3BR Townhouse | 1.79M (1BR), 2.4M (2BR), 4.13M (3BR), 4.86M (3BR TH) |
| Greenway | Emaar South | Apr-24 | 232 | 3BR, 4BR Townhouses | 3.15M (3BR), 3.68M (4BR) |
| Mangrove | Dubai Creek Harbour | May-24 | 135 | 1BR, 2BR, 3BR Apartments | 1.48M (1BR), 2.31M (2BR), 3.49M (3BR) |
| Palmiera 2 | The Oasis | May-24 | 56 | 4BR Villas Apartments | 9.18M - 9.51M (4BR) |
| Palace Residences | Dubai Hills Estate | May-24 | 962 | 1BR, 2BR, 3BR Apartments, 3BR Townhouse | 1.76M (1BR), 2.59M (2BR), 3.58M (3BR), 6.26M (3BR TH) |
| Arlo | Dubai Creek Harbour | May-24 | 431 | 1BR, 2BR, 3BR Apartments, 3BR Townhouse | 1.7M (1BR), 2.7M (2BR), 4.7M (3BR), 5.6M (3BR TH) |
| Golf Lane | Emaar South | May-24 | 574 | 4BR Semi-D, 5BR Villas | 4.48M (4BR), 5.36M (5BR) |
| Palace Residences Creek Blue | Dubai Creek Harbour | Jun-24 | 512 | 1BR, 2BR, 3BR Apartments | 1.87M (1BR), 2.92M (2BR), 4.93M (3BR) |
| Greenway 2 | Emaar South | Jun-24 | 492 | 3BR, 4BR Townhouses | 2.72M (3BR), 3.11M (4BR) |
| Moor | Dubai Creek Harbour | Jun-24 | 198 | 1BR, 2BR, 3BR Apartments | 1.6M (1BR), 2.4M (2BR), 3.4M (3BR) |
| Velora | The Valley | Jun-24 | 481 | 3BR, 4BR Townhouses | 2.48M (3BR), 2.84M (4BR) |
| Venera | The Valley | Jun-24 | 696 | 3BR, 4BR Townhouses | 2.48M (3BR), 2.84M (4BR) |
| Marina Views | Rashid Yachts & Marina | Jul-24 | 545 | 1BR, 2BR, 3BR, 4BR Apartments | 1.65M (1BR), '2.52M (2BR), 4.30M (3BR), 9.10M (4BR) |
| Ocean Cove | Rashid Yachts & Marina | Jul-24 | 233 | 1BR, 2BR, 3BR Apartments | 1.76M (1BR), 2.50M (2BR), 3.44M (3BR) |
| Avena | The Valley | Jul-24 | 322 | 4BR Villas | 4.36M (4BR) |
| Avena 2 | The Valley | Jul-24 | 332 | 4BR Villas | 4.37M (4BR) |
| Altus | Dubai Creek Harbour | Jul-24 | 280 | 1BR, 2BR, 3BR Apartments | 1.60M (1BR), 2.55M (2BR), 3.80M (3BR) |
| Club Place | Dubai Hills Estate | Jul-24 | 473 | 1BR, 2BR, 3BR Apartments | 1.45M (1BR), 2.23M (2BR), 3.40M (3BR) |
| Golf Point | Emaar South | Aug-24 | 590 | 1BR, 2BR, 3BR Apartments | 850K (1BR), 1.20M (2BR), 2.05M (3BR) |
| Parkland | Dubai Hills Estate | Aug-24 | 209 | 1BR, 2BR, 3BR Apartments | 1.50M (1BR), 2.80M (2BR), 4.00M (3BR) |
| Address Residences | Dubai Creek Harbour | Aug-24 | 324 | 1BR, 2BR, 3BR Apartments, 3BR Townhouses | 2.00M (1BR), 2.63M (2BR), 5.36M (3BR), 7.31M (3BR TH) |
| Palmiera 3 | The Oasis | Aug-24 | 59 | 4BR Villas | 9.18M (4BR Classic), 9.32M (4BR Contemporary), 9.66M (4BR Chamfered) |
| Address Residences | Dubai Hills Estate | Aug-24 | 575 | 1BR, 2BR, 3BR Apartments | 1BR': '1.93M', '2BR': '2.77M', '3BR': '3.97M' |
| Lavita | The Oasis | Sep-24 | 43 | 6BR, 7BR Mansions | 36.61M (6BR), 54.77M (7BR) |
| Golf Hillside | Dubai Hills Estate | Sep-24 | 184 | 1BR, 2BR, 3BR Apartments | 1.47M (1BR), 2.73M (2BR), 3.65M (3BR) |
| Greenridge | Emaar South | Sep-24 | 520 | 3BR, 4BR Townhouses | 2.94M (3BR), 3.37M (4BR) |
| Pier Point 1 | Rashid Yachts & Marina | Sep-24 | 122 | 1BR, 2BR, 3BR Apartments, 3BR Townhouses | 1.93M (1BR), 2.87M (2BR), 4.07M (3BR), 8.73M (3BR TH) |
| Pier Point 2 | Rashid Yachts & Marina | Sep-24 | 117 | 1BR, 2BR, 3BR Apartments, 3BR Townhouses | 1.93M (1BR), 2.87M (2BR), 4.07M (3BR), 8.73M (3BR TH) |
| Porto View | Rashid Yachts & Marina | Sep-24 | 114 | 1BR, 2BR, 3BR Apartments, 3BR Townhouses | 1.93M (1BR), 2.87M (2BR), 4.07M (3BR), 8.73M (3BR TH) |
| Vida Residences Club Point | Dubai Hills Estate | Sep-24 | 672 | 1BR, 2BR, 3BR Apartments | 1.61M (1BR), 2.32M (2BR), 3.40M (3BR) |
| Velora 2 | The Valley | Oct-24 | 312 | 3BR, 4BR Townhouses | 2.93M (3BR), 3.37M (4BR) |
| Marina Cove | Dubai Marina | Oct-24 | 226 | 1BR, 2BR, 3BR, 4BR Apartments | 2.03M (1BR), 2.95M (2BR), 4.05M (3BR), 6.67M (4BR) |
| Greenville | Emaar South | Oct-24 | 140 | 3BR, 4BR Townhouses | 3.2M (3BR), 3.8M (4BR) |
| Terra Heights | Expo Living, Dubai South | Nov-24 | 1004 | 1BR, 2BR Apartments | 1.4M (1BR), 2.07M (2BR) |
| Marina Place | Rashid Yachts and Marina | Nov-24 | 162 | 1BR, 2BR, 3BR, 3BR Townhouse | 2.08M (1BR), 3.08M (2BR), 4.4M (3BR), 9.06M (3BR TH) |
| Marina Place 2 | Rashid Yachts and Marina | Nov-24 | 179 | 1BR, 2BR, 3BR, 3BR Townhouse | 2.08M (1BR), 3.08M (2BR), 4.3M (3BR), 8.95M (3BR TH) |
| Farm Grove | The Valley | Dec-24 | 482 | 4BR, 5BR Villas, 4BR Semi-D, 4BR Detached | 4.44M (4BR Semi-D), 4.62M (4BR Detached), 6.68M (4BR Villa), 7.83M (5BR) |
| Farm Grove 2 | The Valley | Dec-24 | 290 | 4BR, 5BR Villas, 4BR Semi-D, 4BR Detached | 4.44M (4BR Semi-D), 4.63M (4BR Detached), 6.77M (4BR Villa), 7.78M (5BR) |
| Hillsedge | Dubai Hills Estate | Dec-24 | 406 | 1BR, 2BR Apartments | 1.84M (1BR), 2.69M (2BR) |
| Golf Acres | Emaar South | Dec-24 | 158 | 1BR, 2BR, 3BR, 3BR Townhouse | 0.95M (1BR), 1.75M (2BR), 2.49M (3BR), 4.04M (3BR TH) |
| Golf Dale | Emaar South | Dec-24 | 200 | 1BR, 2BR, 3BR, 3BR Townhouse | 1.12M (1BR), 1.61M (2BR), 2.47M (3BR), 4.0M (3BR TH) |
| Total | All Dubai | 2024 | 17511 |
By location
Emaar's 2024 project Launches by Location
Emaar’s success in 2024 was driven by strategic launches in some of Dubai’s most sought-after locations. Dubai Hills Estate, The Valley, and Emaar South led the charge, followed by strong performances in Dubai Creek Harbour and Rashid Yachts & Marina. Below is an overview of the best-performing locations based on registered primary market sales.
In the detailed report below, you will find a comprehensive summary of each location, including:
- A breakdown of every project launched by Emaar in 2024
- Total unit count and sales performance per project
- Average price per square foot for each development
- Market trends and investor insights
Additionally, download links for fact sheets of every Emaar project launched in Dubai in 2024 are provided, ensuring you have direct access to all relevant details for analysis and investment planning.
With Emaar planning even more ambitious launches in 2025, including two new master-planned communities in Q1 and Q2, this report serves as a valuable reference for investors, brokers, and market analysts looking to understand the trajectory of Dubai’s property market and Emaar’s evolving strategy.
Now, let’s dive into the full breakdown of Emaar’s 2024 launches and analyze how each community performed throughout the year.
Dubai Hills Estate – Setting a New Standard for Urban Master Communities
Consistently ranked as Dubai’s most popular master community, Dubai Hills Estate topped the sales charts in 2024. The combination of luxury, central location, and a well-established infrastructure made it the preferred choice for investors and end-users alike.
New project launches spanned a range of apartment buildings, townhouses, and luxury villas, catering to diverse buyer segments. Given its prime location near Downtown Dubai and world-class amenities, it’s no surprise that demand remained high throughout the year.
- Total Registered Sales: 4,612 units
- New Projects Launched: 10
| Project Name | Launch Date | # of Units | # Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Parkside Hills | Feb-24 | 370 | 372 | 2,148 |
| Vida Residences | Mar-24 | 217 | 200 | 2,427 |
| Park Lane - Interiors by Vida | Mar-24 | 854 | 852 | 2,201 |
| Palace Residences | May-24 | 962 | 962 | 2,425 |
| Club Place | Jul-24 | 473 | 439 | 2,255 |
| Parkland | Aug-24 | 209 | 207 | 2,298 |
| Address Residences | Aug-24 | 575 | 588 | 2,662 |
| Golf Hillside | Sep-24 | 184 | 145 | 2,280 |
| Vida Residences Club Point | Sep-24 | 672 | 655 | 2,318 |
| Hillsedge | Dec-24 | 406 | 192 | 2,637 |
| Total | 4922 | 4612 | ||
*Data source: Property Monitor 15th March 2025
The Valley & The Valley Phase 2 – Dubai's New Family-Friendly Suburbia
The Valley has rapidly grown into one of Dubai’s most promising suburban communities, attracting families and long-term investors looking for spacious homes at competitive price points. In 2024, Emaar expanded the community significantly by launching The Valley Phase 2, adding new clusters of townhouses and villas to the development.
The area’s affordable pricing, serene environment, and strong infrastructure development plans contributed to its high sales figures. Buyers seeking long-term capital appreciation and high rental yields found The Valley an attractive proposition.
- Total Registered Sales: 3,411 units
- New Projects Launched: 9
| Project Name | Launch Date | Total # of Units | Registered Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Farm Gardens 2 | Feb-24 | 256 | 259 | 1198 |
| Lillia | Mar-24 | 406 | 421 | 989 |
| Velora | Jun-24 | 484 | 483 | 1174 |
| Venera | Jun-24 | 244 | 693 | 1225 |
| Avena | Jul-24 | 322 | 307 | 1226 |
| Avena 2 | Jul-24 | 332 | 319 | 1226 |
| Velora 2 | Oct-24 | 312 | 304 | 1257 |
| Farm Grove | Dec-24 | 482 | 380 | 1300 |
| Farm Grove 2 | Dec-24 | 290 | 245 | 1305 |
| Total | 3128 | 3411 | ||
*Data source: Property Monitor 15th March 2025
Emaar South – The Strategic Investment Hub
Emaar South’s stellar performance in 2024 was largely driven by the announcement of the Dubai World Central (DWC) Airport expansion, which significantly boosted investor confidence. With Dubai positioning itself as a global aviation hub, properties in Emaar South have become highly desirable for both residents and investors.
The area saw a mix of affordable apartments and townhouses, offering an excellent entry point into Dubai’s real estate market. With Expo City Dubai also gaining momentum, Emaar South is expected to remain one of the most strategically important locations in the coming years.
- Total Registered Sales: 2,909 units
- New Projects Launched: 9
| Project Name | Launch Date | # of Units | # Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Fairway 3 | Mar-24 | 72 | 73 | 1266 |
| Greenway | Apr-24 | 232 | 232 | 1106 |
| Golf Lane | May-24 | 574 | 573 | 1246 |
| Greenway 2 | Jun-24 | 492 | 471 | 1201 |
| Golf Point | Aug-24 | 590 | 576 | 1396 |
| Greenridge | Sep-24 | 520 | 517 | 1301 |
| Greenville | Oct-24 | 140 | 134 | 1485 |
| Golf Acres | Dec-24 | 158 | 148 | 1454 |
| Golf Dale | Dec-24 | 200 | 185 | 1518 |
| Total | 2978 | 2909 | ||
*Data source: Property Monitor 15th March 2025
Dubai Creek Harbour – A Future-Focused Downtown Alternative
At the beginning of 2024, Dubai Creek Harbour appeared to be Emaar’s primary area of focus, and indeed, the developer launched nine new projects in this waterfront district.
With stunning skyline views, proximity to Downtown Dubai, and a blend of luxury and mid-range apartments, Dubai Creek Harbour continues to attract strong demand. However, despite its solid performance, it was eventually overtaken by Rashid Yachts & Marina, which became one of the year’s biggest surprises.
- Total Registered Sales: 2,518 units
- New Projects Launched: 9
| Project Name | Launch Date | # of Units | # Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Aeon | Jan-24 | 262 | 263 | 2236 |
| Oria | Feb-24 | 163 | 162 | 2297 |
| Valo | Apr-24 | 291 | 289 | 2402 |
| Mangrove | May-24 | 135 | 120 | 2393 |
| Arlo | May-24 | 431 | 431 | 2681 |
| Palace Residences Creek Blue | Jun-24 | 512 | 512 | 2928 |
| Moor | Jun-24 | 198 | 149 | 2329 |
| Altus | Jul-24 | 280 | 271 | 2370 |
| Address Residences | Aug-24 | 324 | 321 | 2895 |
| Total | 2596 | 2518 | ||
*Data source: Property Monitor 15th March 2025
Rashid Yachts & Marina – The Unexpected Star of 2024
No one could have predicted in 2023 that Rashid Yachts & Marina would emerge as one of Emaar’s most successful communities in 2024.
Thanks to limited supply and growing demand for premium waterfront real estate, the area saw incredible interest from overseas investors who were looking for lower-cost alternatives to Dubai Marina and Palm Jumeirah. Several projects sold out immediately or even before their public launch dates, reinforcing the appeal of this new waterfront destination.
- Total Registered Sales: 1,483 units
- New Projects Launched: 7
| Project Name | Launch Date | # of Units | # Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Ocean Point | Mar-24 | 217 | 217 | 2101 |
| Ocean Star | Mar-24 | 154 | 152 | 2138 |
| Marina Views | Jul-24 | 545 | 545 | 2657 |
| Ocean Cove | Jul-24 | 233 | 229 | 2170 |
| Pier Point 1 | Sep-24 | 122 | 121 | 2787 |
| Pier Point 2 | Sep-24 | 117 | 111 | 2780 |
| Porto View | Sep-24 | 114 | 108 | 2791 |
| Total | 1502 | 1483 | ||
*Data source: Property Monitor 15th March 2025
The Oasis – A Luxury Haven with Exclusive Appeal
Unlike other high-sales-volume locations, The Oasis had a lower number of transactions, but this was by design. As a high-end, low-density luxury community, it caters to an exclusive clientele seeking large villa plots and premium properties.
The high price points and spacious layouts make The Oasis one of Dubai’s most exclusive new addresses, appealing to high-net-worth investors and end-users.
- Total Registered Sales: 350 units
- New Projects Launched: 4
| Project Name | Launch Date | # of Units | # Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Mirage | Apr-24 | 204 | 202 | 1727 |
| Palmiera 2 | May-24 | 56 | 56 | 1709 |
| Palmiera 3 | Aug-24 | 59 | 58 | 1638 |
| Lavita | Sep-24 | 43 | 34 | 2040 |
| Total | 362 | 350 | ||
*Data source: Property Monitor 15th March 2025
Other Locations
Beyond the major master communities, Emaar launched two smaller-scale yet strategically significant projects in other locations across Dubai.
Marina Cove – A Rare Emaar Launch in Dubai Marina
- Total Registered Sales: 190 units
- Price Per Square Foot: 2,531 AED
Emaar surprised the market with Marina Cove in Dubai Marina, offering luxury apartments at competitive prices. Given the high demand for prime waterfront residences, this project was quickly absorbed by buyers, reinforcing Dubai Marina’s status as one of the city’s most desirable addresses.
Terra Heights – Expo City’s Growth Potential
- Total Registered Sales: 699 units (out of 1,004 released)
Emaar also entered Expo City Living with Terra Heights, launching over 1,000 units. As of March 15, 2025, 699 units have been officially registered as sold.
With Expo City positioned as a future commercial and innovation hub, it is likely that Emaar will continue launching projects in this area throughout 2025, catering to professionals and investors seeking long-term capital appreciation opportunities.
- Total Registered Sales: 989 units
- New Projects Launched: 2
| Project Name | Launch Date | # of Units | # Transactions* | Av. Price PSF* |
|---|---|---|---|---|
| Marina Cove | Oct-24 | 226 | 190 | 2531 |
| Terra Heights | Nov-24 | 1004 | 699 | 2072 |
| Total | 1230 | 889 | ||
*Data source: Property Monitor 15th March 2025
What's Next for Emaar in 2025
Looking Ahead to 2025: What’s Next for Emaar and Dubai’s Real Estate Market?
With Emaar Properties in Dubai achieving record-breaking sales and unprecedented project launches in 2024, all eyes are now on what the developer has planned for 2025. The momentum seen in the past year has set a new benchmark for the Dubai real estate sector, and Emaar’s continued expansion is expected to play a significant role in shaping the market's trajectory in the coming months.
Emaar’s Ambitious 2025 Sales Target
Emaar has set an even more aggressive AED 80 billion property sales target for 2025, surpassing the record AED 70 billion achieved in 2024. This signals the developer’s confidence in Dubai’s real estate demand, which remains buoyant despite global economic fluctuations. The company's commitment to maintaining its high frequency of project launches is a clear indicator that investor interest remains strong, and demand for premium properties continues to rise.
More Than 60 New Project Launches in 2025
Building on the weekly launch strategy of 2024, Emaar has more than 60 projects planned for release in 2025, covering various segments of the market, from luxury branded residences to mid-tier apartments and suburban townhouses. This continuous influx of new developments ensures a steady supply of high-quality properties, catering to both local and international investors.
Two New Master Communities Set to Launch in Q1 and Q2
One of the most exciting announcements for 2025 is Emaar’s plan to introduce two brand-new master-planned communities, scheduled for launch in Q1 and Q2. While details remain limited, these new developments are expected to follow the same successful blueprint as Dubai Hills Estate, The Valley, and Arabian Ranches, integrating green spaces, high-end amenities, and modern infrastructure to create vibrant, self-sustaining communities.
These new master communities will likely be positioned in strategic locations that align with Dubai’s long-term growth vision, potentially near major transportation hubs, business districts, or waterfront areas. The inclusion of schools, retail centers, parks, and recreational facilities within these developments will enhance their appeal to both investors and end-users seeking a holistic lifestyle experience.
Emaar’s Expansion Beyond Dubai
While Emaar Properties in Dubai remains the company’s primary focus, the developer has also been expanding its presence internationally, with projects in Egypt, India, and Saudi Arabia. In 2025, Emaar is expected to further strengthen its global footprint, particularly with new developments in Riyadh and the Red Sea region in Saudi Arabia, as well as continued expansion in Egypt’s New Administrative Capital and the North Coast.
This diversified investment approach not only mitigates risks but also allows Emaar to tap into fast-growing international markets where demand for luxury and branded real estate is rising. However, Dubai remains the epicenter of Emaar’s most ambitious projects, and the city’s thriving real estate sector will continue to drive the company's record-breaking performance.
For investors
Market Trends and Key Considerations for Investors in 2025
While the outlook for Dubai real estate remains positive, investors should consider several key factors when evaluating opportunities in 2025:
- Pricing Strategies:
- With an increasing number of new launches, understanding Emaar’s pricing model and the supply-demand balance will be critical in identifying high-potential investments.
- Government Policies:
- The UAE’s visa and residency reforms, including the Golden Visa expansion, continue to attract international buyers.
- Dubai’s Infrastructure Development:
- New transport links, airport expansions, and tourism initiatives will influence real estate demand in key areas.
- Interest Rates and Global Economic Conditions:
- While Dubai remains a safe haven for investors, global market shifts could impact buyer sentiment and financing costs.
A Defining Year for Dubai Real Estate
2025 is set to be another defining year for Emaar and Dubai’s real estate market. With a bold sales target, an aggressive project launch pipeline, and new master-planned communities on the horizon, Emaar continues to shape the future of luxury living and investment opportunities in the city.
As we analyze the Emaar project roadmap for 2024, this report will provide valuable insights into the company’s strategic expansion and what investors can expect moving forward.
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Insight
Weekly Insights for Dubai Property Investors: August 15, 2026
Dubai residential prices fell 4% in the second quarter, and rents fell 6%, according to Cushman & Wakefield Core data released this week. Both are quarterly figures, and both mark a clear break from the past five years. Volume did not follow prices down. Ready-home sales reached a six-month high in July, and the Land Department registered AED 9.58 billion in the week to 14 August. Buyers are transacting at the new level rather than waiting for a lower one.
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Insight
Weekly Insights for Dubai Property Investors: August 8, 2026
Two sets of numbers landed this week. One measures the UAE economy before the war; the other measures it under wartime conditions. The Federal Competitiveness and Statistics Centre put first-quarter growth for the UAE economy at 3.0%, or AED 485 billion, with real estate activity up 4.8%.
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Insight
Weekly Insights for Dubai Property Investors: August 1, 2026
Three Federal Reserve officials voted to raise rates on 29 July, the most hawkish dissent since 2016. September hike odds moved above 57% the same day, the 30-year Treasury yield hit a 19-year high at 5.21%, and the dirham peg ensures the UAE absorbs the outcome in full.
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Insight
Weekly Insights for Dubai Property Investors: July 25, 2026
UAE trade hit a record AED 1.937 trillion as commercial property sales tripled. The week's data splits clearly for Dubai property investors by horizon and strategy.
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