This one-bedroom apartment in DAMAC Casa, Dubai Media City, is offered at AED 2,400,000. The source records an original price plus the 4% DLD fee of AED 3,064,880, so the asking figure sits AED 664,880, or 21.7%, below original price. The apartment measures 946 sq.ft of built-up area, giving an entry basis of AED 2,537 per sq.ft on that built-up area. It occupies the seventh to fifteenth floor band with a partial Palm Jumeirah aspect and carries a balcony. Handover is stated as Q1 2028 and the developer is DAMAC. A reduction of AED 664,880 in cash on a one-bedroom apartment is unusual, and the outstanding payment profile is the first thing to examine.
DAMAC CASA · Dubai Media CityDAMAC · Dubai Media City
DISTRESS DEAL: 1-BR IN DAMAC CASA
- Unit
- 1-BR
- Size
- 946 sq.ft
- Developer
- DAMAC
- Handover
- Q1 2028
The discount is measured against the original price + DLD recorded for this unit, not against a valuation.
This unit has sold. The page is kept as a record of a deal we transacted. Every figure on it — the asking price, the discount to original price and the payment schedule — is the position as listed on 26 August 2026 and is historic. It is not an indication of what the same unit, or a comparable one, would cost today.
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The numbers
Payment breakdown
- Payment to sellerAED 1,258,035
- DLD Transfer fee (4% of OP + 40 AED)AED 117,920
- Trustee Office FeeAED 5,250
- Buyer's Agency Commission (2% + VAT)AED 50,400
- Total on transferAED 1,431,605
- 20-OCT-2026AED 110,513
- 20-JAN-2027AED 110,513
- 20-APR-2027AED 110,513
- 20-JUL-2027AED 110,513
- 20-OCT-2027AED 110,513
- On CompletionAED 589,400
- Total remaining payment planAED 1,141,965
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Show me deals like this oneUnit details
- Property type
- Apartment
- Floor
- (7-15)
- View
- Partial Palm Jumeirah
Layout
Floor plan
Distress Deal
PROJECT DESCRIPTION
OVERVIEW
LOCATION & TRANSPORT
Dubai Media City occupies the coastal strip at Al Sufouh, between Sheikh Zayed Road and the shoreline, directly between Dubai Marina to the south-west and Umm Suqeim to the north-east. It is one of the original free-zone business districts and remains a working commercial quarter rather than a purely residential one, which gives it a settled weekday population and an established service base. Connectivity is a strength: Sheikh Zayed Road runs along the inland edge, the Dubai Tram serves the Media City and Palm Jumeirah stations along Al Sufouh Road, and the tram connects to the metro Red Line at Dubai Marina and Jumeirah Lakes Towers. The Palm Jumeirah causeway is immediately to the south-west, which is what gives the upper floors here their seaward outlook. That combination of tram, metro and beach within one district is uncommon.
AMENITIES & SURROUNDING
Media City sits within a dense band of amenity. The beachfront at Al Sufouh runs along the seaward edge, with Dubai Marina's waterfront dining and retail a short tram ride south-west and the Madinat Jumeirah resort and souk district to the north-east. The free zone itself carries a deep concentration of cafés, restaurants, gyms, clinics and supermarkets serving the weekday office population, and those remain available to residents at evenings and weekends. Knowledge Village and the university campuses lie immediately inland. This apartment sits in a mid-to-upper floor band with a partial Palm Jumeirah aspect and its own balcony. For the building's full facility schedule, the service charge position and the floor plan, please contact us. A tram stop within the district is unusual in this part of the city and is one of the clearer supports for tenant demand at the one-bedroom end of the market.
MARKET
The 21.7% reduction is measured against the original price plus the 4% DLD registration fee, the basis the source publishes, and it compares the asking figure with what the first buyer committed rather than with current resale evidence. We have not attached a valuation. At AED 2,537 per sq.ft on built-up area, the entry basis is well below what a comparable coastal-strip address would ordinarily command, and the scale of the reduction in cash, AED 664,880, is the headline. A discount of this size on an off-plan resale almost always reflects the seller's own position rather than the asset, so the payment profile deserves close attention. We hold the schedule and will go through it line by line before an offer.
CONCLUSION
This suits a buyer who wants a coastal free-zone address with tram and metro connectivity, a partial Palm outlook and a AED 664,880 cash reduction against original price, and who is comfortable with a Q1 2028 handover. The 21.7% figure is the reason to look, but it is also the reason to be thorough: the outstanding instalments, the amount already paid by the seller and the sum payable on transfer together determine whether the headline reduction survives contact with the real cost of entry. We will lay all three out before you make an offer, and we will confirm the transfer costs and the seller's position at the same time. For the floor plan, the payment schedule and current availability, please get in touch.
Location
DAMAC CASA — Dubai Media City
Illustrative model
Scenario modeller
Set your own assumptions and see how DISTRESS DEAL: 1-BR IN DAMAC CASA behaves as a cash purchase, the same purchase mortgaged, or a capital-only resale.
Enter the asking price to run the model.
Every figure recalculates as you type. Use the price you are considering.
Method
- Handover
- The date the unit is handed over, set in quarters from purchase. Gross rent, the vacancy allowance, maintenance and management, and the service charge all start there and not before — an unbuilt unit cannot be let and is not billed. The year handover falls in gets the exact fraction it is entitled to, not a rounded whole year. Capital growth is not treated this way: it compounds from today across the whole hold, because an off-plan unit can be sold before it completes. Where the holding period ends before handover, there is no operating income anywhere in the schedule and the whole return is capital movement less costs.
- Gross yield
- Gross annual rent ÷ purchase price. Before every cost. Where handover is in the future this is a stabilised full year from handover — a rate on the price, not a figure reduced by the construction period. The schedule shows what each year actually books.
- Net yield
- (Rent collected after the vacancy allowance − maintenance and management − service charge) ÷ purchase price. Stabilised on the same basis as the gross yield.
- Rent growth
- Compound annual movement in gross rent, applied from handover and stepping at each anniversary of it, which is when a tenancy renews. It may be negative. It does not touch the service charge, which is held flat in nominal terms.
- ROI
- Total profit over the whole hold ÷ total cash invested (price + all acquisition costs). Unlevered. Not an annual rate.
- ROE
- Total profit over the whole hold ÷ equity contributed (deposit + all acquisition and finance costs), after debt service. Levered. Not an annual rate.
- Cash-on-cash return
- Year-one operating cash flow, after debt service where there is a mortgage, ÷ cash invested. Reported separately from ROI/ROE and never merged with it. Year one means the first year of the schedule as it stands: where that year falls before handover it carries no rent, so on a mortgaged off-plan purchase the figure is negative — that is the year you fund out of pocket, and it is shown rather than smoothed away.
- IRR
- The annualised rate that discounts the dated cash-flow schedule above to a net present value of zero, solved numerically. Where the schedule has no sign change, or the solver does not converge on a single meaningful rate, we print “—” rather than substitute a simpler annualised-return figure.
An illustrative model, not a forecast, a valuation, an offer or investment advice. Every figure is generated from the assumptions on this page — some yours, the rest stated defaults, not promises. Rents, service charges, fees, vacancy, handover dates, financing terms and sale prices vary by unit and over time; past prices are not a guide to future prices. Returns are not guaranteed and capital is at risk.
Mortgage availability, loan-to-value, rate and term are subject to lender criteria and underwriting; nothing here indicates that finance will be offered. Figures exclude any tax payable in your country of residence — take independent financial, tax and legal advice before committing. Mitchell's Commercial Real Estate is a trading brand; the RERA-licensed broker is Stephen James Mitchell, BRN 68593.
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