FULLY-FURNISHED HOLIDAY HOMES ON DUBAI'S PRIVATE ISLAND
South Beach is a collection of fully-furnished holiday-home apartments by Emaar at Emaar Beachfront, the gated island community set within Dubai Harbour between Dubai Marina and Palm Jumeirah. Marketed as Emaar's first dedicated holiday-home offering, South Beach pairs move-in-ready, furnished waterfront apartments with private beach access, an infinity-edge swimming pool, and optional property management through Ease by Emaar — Emaar's holiday-home rental service. The South Beach collection sits within Marina Vista Tower 1 — the floor-plan set Emaar supplies in the South Beach pack is titled "Marina Vista – Tower 1".
The homes are 1, 2 and 3-bedroom apartments finished in sea-inspired, sandy and aquamarine tones, with views over Dubai Marina and the Palm. Per those Emaar floor plans, 1-bedroom apartments run from 731.30 to 870.70 square feet, 2-bedroom apartments from 1,147.43 to 1,277.03 square feet and 3-bedroom apartments from 1,699.83 to 1,700.05 square feet, all total areas including balcony, across podium levels P1 to P6 and levels 02 to 27 of a building the key plan describes as 27 floors over ground, mezzanine and six podium levels. Residents have exclusive access to a 750 m beach strip and a suite of hotel-style services — on-demand hotel service, valet parking and 24/7 concierge — with shopping and dining by the sea.
The building was completed and handed over in 2023, so South Beach trades on the secondary market rather than off-plan. Figures below reflect a completed-building position rather than a developer launch.
AMENITIES
- Fully-furnished, move-in-ready waterfront apartments
- Private beach access on a 750 m beach strip
- Infinity-edge swimming pool
- On-demand luxury hotel service, valet parking and 24/7 concierge
- Views of Dubai Marina and the Palm
- Shopping and dining by the sea
- Optional holiday-home management via Ease by Emaar
Amenities per the South Beach brochure.
THE INVESTMENT CASE
LOCATION: A PRIVATE ISLAND BETWEEN DUBAI MARINA AND PALM JUMEIRAH
Emaar Beachfront is a gated island community within Dubai Harbour, with a private beach and a waterfront promenade of retail and dining. Per the Emaar brochure, South Beach is closest to Dubai Marina and The Palm and sits five minutes from Sheikh Zayed Road, with exclusive access to a 750 m beach strip; Palm Jumeirah, Ain Dubai and the Cruise Terminal are all close by. The position combines a resort-style island setting with genuine connectivity to the rest of the city.
APPLICABLE STRATEGIES
- Holiday-let / short-let — fully-furnished beachfront apartments with an optional Ease by Emaar management service are structured for holiday-home letting.
- Buy-and-hold for rental — beachfront island stock with a private beach and Marina proximity also supports long-let demand.
- Owner-occupation — a move-in-ready, furnished second home in a gated island community close to Dubai Marina.
- Secondary-market entry — as a delivered building, units can be inspected and income assessed before purchase, unlike an off-plan launch.
RISKS & WATCHPOINTS
- Secondary-market pricing — pricing is set by individual resellers and varies by floor, view and condition; entry points should be verified on current PSF, not indicative figures.
- Beachfront premium — Emaar Beachfront prices at a premium to mainland Dubai Marina; the entry point should be weighed against that premium.
- Holiday-let dependency — returns modelled on short-let assume tourism-driven occupancy; management fees and seasonal demand affect net yield, and the Ease by Emaar service is optional and priced separately.
- Service charges — furnished, hotel-serviced beachfront stock typically carries higher service charges, which affect net yield.
