CompletedEmaar Beachfront

South Beach

South Beach at Emaar Beachfront by Emaar: a completed collection of fully-furnished 1–3 bedroom holiday-home apartments from 731.30 sq ft within Marina Vista Tower 1 on Dubai's private island at Dubai Harbour, with Ease by Emaar management, handed over in 2023.

DeveloperEmaar

Entry priceOn request

CompletedMar 2023

StatusCompleted

CommunityEmaar Beachfront

Overview

Project brief

FULLY-FURNISHED HOLIDAY HOMES ON DUBAI'S PRIVATE ISLAND

South Beach is a collection of fully-furnished holiday-home apartments by Emaar at Emaar Beachfront, the gated island community set within Dubai Harbour between Dubai Marina and Palm Jumeirah. Marketed as Emaar's first dedicated holiday-home offering, South Beach pairs move-in-ready, furnished waterfront apartments with private beach access, an infinity-edge swimming pool, and optional property management through Ease by Emaar — Emaar's holiday-home rental service. The only floor-plan document Emaar supplies in the South Beach pack is titled "Marina Vista – Tower 1", corroborating PropSearch's report that the South Beach collection sits within Marina Vista Tower 1.

The homes are 1, 2 and 3-bedroom apartments finished in sea-inspired, sandy and aquamarine tones, with views over Dubai Marina and the Palm. Per those Emaar floor plans, 1-bedroom apartments run from 731.30 to 870.70 square feet, 2-bedroom apartments from 1,147.43 to 1,277.03 square feet and 3-bedroom apartments from 1,699.83 to 1,700.05 square feet, all total areas including balcony, across podium levels P1 to P6 and levels 02 to 27 of a building the key plan describes as 27 floors over ground, mezzanine and six podium levels. Residents have exclusive access to a 750 m beach strip and a suite of hotel-style services — on-demand hotel service, valet parking and 24/7 concierge — with shopping and dining by the sea.

The building was completed and handed over in 2023, so South Beach trades on the secondary market rather than off-plan. Figures below reflect a completed-building position rather than a developer launch.

PROJECT SUMMARY

Project	South Beach (holiday homes)
Developer	Emaar
Community	Emaar Beachfront, Dubai Harbour
Type	Fully-furnished 1, 2 & 3-Bedroom Apartments
Building	Marina Vista Tower 1 — G + M + 6P + 27 floors on the Emaar key plan
Residential levels	Podium levels P1–P6 and levels 02–27
Management	Optional, via Ease by Emaar
Status	Completed / handed over (2023)

Unit types, sizes and level allocations are taken from the Emaar floor plans supplied in the South Beach pack. Completed building; resale availability and pricing vary by unit and are confirmed on request.

UNIT MIX & SIZES

Unit type	Layout	Suite area (sq ft)	Total area incl. balcony (sq ft)
1-Bedroom	Type 1	685.55	731.30
1-Bedroom	Type 2	707.62 – 708.70	824.62 – 825.70
1-Bedroom	Type 3	711.28 – 711.60	858.75 – 859.07
1-Bedroom	Type 4	723.23	870.70
2-Bedroom	Type 1	995.23 – 996.95	1,147.43 – 1,149.15
2-Bedroom	Type 2	1,108.90	1,277.03
3-Bedroom	Type 1	1,464.75 – 1,464.97	1,699.83 – 1,700.05

Areas are taken from the Emaar floor-plan document titled "Marina Vista – Tower 1", the only floor-plan set supplied in the South Beach pack. It publishes suite, balcony and total areas for every layout type across podium levels P1–P6 and levels 02–27. Emaar publishes no per-type unit counts or launch prices in the pack held; current availability and pricing are confirmed on request.

AMENITIES

Fully-furnished, move-in-ready waterfront apartments
Private beach access on a 750 m beach strip
Infinity-edge swimming pool
On-demand luxury hotel service, valet parking and 24/7 concierge
Views of Dubai Marina and the Palm
Shopping and dining by the sea
Optional holiday-home management via Ease by Emaar

Amenities per the South Beach brochure.

THE INVESTMENT CASE

South Beach is a completed, standard-tier brief: the angle below is qualitative. Where the live Dubai Land Department transaction feed for Emaar Beachfront is available, current pricing and PSF trends will be shown alongside — those figures are the basis for any comparison, not the estimates below.

DEVELOPER: EMAAR, ONE OF DUBAI'S MOST ESTABLISHED DEVELOPERS

South Beach is developed by Emaar, the developer behind many of Dubai's landmark destinations. Emaar reported revenue of AED 49.6 billion for 2025 and, with a proven delivery track record, has delivered over 125,600 residential units across Dubai and other global markets since 2002. Its portfolio includes Burj Khalifa and Dubai Mall. As a delivered building, South Beach carries none of the completion uncertainty of an off-plan purchase.

LOCATION: A PRIVATE ISLAND BETWEEN DUBAI MARINA AND PALM JUMEIRAH

Emaar Beachfront is a gated island community within Dubai Harbour, with a private beach and a waterfront promenade of retail and dining. Per the Emaar brochure, South Beach is closest to Dubai Marina and The Palm and sits five minutes from Sheikh Zayed Road, with exclusive access to a 750 m beach strip; Palm Jumeirah, Ain Dubai and the Cruise Terminal are all close by. The position combines a resort-style island setting with genuine connectivity to the rest of the city.

APPLICABLE STRATEGIES

Holiday-let / short-let — fully-furnished beachfront apartments with an optional Ease by Emaar management service are structured for holiday-home letting; occupancy and yields to be confirmed against current evidence.
Buy-and-hold for rental — beachfront island stock with a private beach and Marina proximity also supports long-let demand.
Owner-occupation — a move-in-ready, furnished second home in a gated island community close to Dubai Marina.
Secondary-market entry — as a delivered building, units can be inspected and income assessed before purchase, unlike an off-plan launch.

RISKS & WATCHPOINTS

Secondary-market pricing — pricing is set by individual resellers and varies by floor, view and condition; entry points should be verified on current PSF, not indicative figures.
Beachfront premium — Emaar Beachfront prices at a premium to mainland Dubai Marina; the entry point should be weighed against that premium.
Holiday-let dependency — returns modelled on short-let assume tourism-driven occupancy; management fees and seasonal demand affect net yield, and the Ease by Emaar service is optional and priced separately.
Service charges — furnished, hotel-serviced beachfront stock typically carries higher service charges, which affect net yield.

SOURCES

Emaar — floor plans titled "Marina Vista – Tower 1", the only floor-plan set supplied in the Emaar South Beach pack (key plan "27 floors G + M + 6P + 27"; every 1, 2 and 3-bedroom layout type with suite, balcony and total areas across podium levels P1–P6 and levels 02–27).
Emaar — South Beach brochure ("first-ever holiday homes by Emaar", fully furnished 1-, 2- & 3-bedroom apartments at Emaar Beachfront, exclusive access to a 750 m long beach strip, infinity-edge pool, on-demand hotel service, valet parking and 24/7 concierge, Ease by Emaar management, closest to Dubai Marina and The Palm, five minutes from Sheikh Zayed Road).
PropSearch — Marina Vista at Emaar Beachfront: https://propsearch.ae/dubai/marina-vista-at-emaar-beachfront (South Beach Holiday Homes sits within Marina Vista Tower 1; construction from December 2018, completed March 2023).
Emaar Properties — 2025 revenue and delivery figures.
Dubai Land Department transaction data (Emaar Beachfront) — live feed pending.

Location

AREA, COMMUNITY & CONNECTIVITY

South Beach is in Emaar Beachfront, within the Dubai Harbour area.

Location record

Area: Dubai Harbour
Community: Emaar Beachfront

Area and community are from our own project record, not the DLD register.

Area and community: our own project record. Neither is a survey, and neither is a substitute for your own site visit.

Developer

Emaar

Dubai Harbour

Emaar is the developer of this project in Dubai Harbour. The figures alongside describe Mitchell’s coverage of Emaar on this site and the registered sales behind it, not an assessment of the developer.

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Projects covered

182

Emaar briefs published on this site

Registered sales

From 1 of 182 briefs joined to the DLD register

Developer attribution as stated on this brief. Counts describe what Mitchell’s Realty publishes and, where shown, sales registered with the Dubai Land Department at those projects; they are not a measure of the developer’s wider portfolio or delivery record.

Method & questions

HOW TO READ THIS PAGE

Two different things sit on this page: transaction evidence taken from the Dubai Land Department’s public register, and the mechanics of buying in Dubai. The four notes below explain how the figures were built and what they can fairly be used for.

Registered, not askedEvery Dubai Land Department figure on this page comes from a sale that completed and was entered on the public register. Asking prices, portal listings and developer price lists are excluded: they record what someone hoped for, not what was paid.
Medians, not averagesProject samples are often thin, and a single penthouse or one bulk-discounted floor will pull an average a long way off. The median — the middle transaction — describes the typical unit far more reliably at these sample sizes. The count behind each figure is always shown so you can judge how much weight it deserves.
Sales only“Sales” means arm’s-length sales. Intra-family and other “Gift” transfers are excluded, as are rows registered at zero or nominal consideration, because neither is evidence of a market price.
A dated snapshotThese are a snapshot at the date stated beside them, taken from one extract of the register rather than queried live. A figure for this project quoted elsewhere, or taken from a different extract, may not match what you see here.

Common questions

What does buying off-plan at South Beach involve?

Off-plan means contracting with the developer before the building is finished. In outline: you reserve the unit, sign the developer’s Sale and Purchase Agreement (SPA), and pay in instalments tied to construction milestones rather than in a single sum at the start.

Buyer payments on an off-plan sale in Dubai are made into a project escrow account regulated under Dubai Law No. 8 of 2007, and are released to the developer against verified construction progress. The developer registers the sale with the Dubai Land Department. The contract is between you and Emaar; we act as broker, not as principal.

What is the 4% DLD transfer fee, and who pays it?

The Dubai Land Department charges a property registration (transfer) fee of 4% of the price recorded on the contract, plus a fixed administrative charge. That is the rate in force as at July 2026. The statutory position splits the fee between buyer and seller; established market practice in Dubai is that the buyer pays the whole 4%.

Developers sometimes offer to absorb part or all of it on off-plan sales. Treat that as real only where it is written into the sale documents, not where it appears in marketing. Budget separately for the registration trustee charge, the Oqood registration fee on off-plan units, and — if you are borrowing — mortgage registration at 0.25% of the loan amount.

What is an Oqood registration, and is it the same as a title deed?

No. Oqood is the Dubai Land Department’s registration system for property that is not yet complete. When you buy off-plan, the developer lodges the SPA through Oqood, your interest is recorded on the interim property register, and you receive an initial registration certificate.

The title deed is a separate and later document, issued once the project is complete and the unit is formally transferred into your name. An off-plan purchase that is never registered leaves you off that interim register, so ask for evidence of Oqood registration once your first payment has cleared.

Can a non-UAE buyer own a unit outright?

In Dubai’s designated freehold areas, yes. Regulation No. 3 of 2006 sets out the areas in which non-UAE nationals may hold freehold title or a long lease; outside those areas ownership is restricted to UAE and GCC nationals. Ownership does not depend on holding UAE residency, and no local partner is required.

Tenure attaches to the plot rather than to a development’s marketing, so confirm what is recorded against the specific unit — freehold or leasehold, and the remaining term if leasehold — before you sign.

What happens at handover?

Once the building is complete and the completion certificate issued, you are called for handover: you inspect the unit (the snagging inspection), the developer addresses the defects listed, you settle the final instalment and any outstanding fees, and the unit is transferred into your name with a title deed issued.

Annual service charges begin at handover. They are levied per square foot at a rate approved by the regulator, so they are a recurring cost rather than a one-off. If you intend to let the unit, allow for the interval between handover and the first tenancy — a vacant unit earns nothing, and gross yield is annual rent measured against the purchase price, before those costs are taken off. Emaar gives completion for South Beach as Mar 2023; off-plan completion dates can move, and the SPA governs the position.

Where do the Dubai Land Department figures on this page come from?

They are drawn from the Dubai Land Department’s public transaction register — sales actually registered against South Beach, rather than asking prices, portal listings or developer price lists. They are a dated extract of the register, not a live query: the extract date is printed with the figures, and everything on this page is calculated from that single extract.

The number of sales behind every figure is shown alongside it. A median drawn from a handful of registrations carries far less weight than one drawn from several hundred, and should be read that way.

Who is Mitchell’s Realty, and how are you paid?

Mitchell’s Realty is the trading brand. The RERA-licensed brokerage behind it is The Luxury Real Estate Brokers LLC.

On developer off-plan sales the commission is paid by the developer. On resale transactions the brokerage fee is agreed with you in writing before terms are signed. We will confirm how we are paid on any specific transaction before you commit to it.

Please note. The above is general information about how transactions work in Dubai, not legal, tax or financial advice, and it is not a recommendation to buy. Fee rates, tenure rules and residency requirements change, and your own position may differ. Take your own independent legal and tax advice before you commit to a purchase.

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