South Lofts by Premier Choice

103 sales were registered against South Lofts by Premier Choice between 13 Apr 2026 and 14 Sep 2026 — a span of 5 months. Those are completed registrations at the Dubai Land Department, not asking prices or listings.

The two figures behind that percentage are not drawn on the same population. This project’s median covers every registration type across the whole register we hold (28 Apr 2025 to 6 Nov 2026). The area figure covers off-plan only in DUBAI INDUSTRIAL CITY over the 12 months to 6 Nov 2026, pooled on the transaction register’s own area name, which does not always match the project register’s name shown above. Unit mix, floor level and view are not controlled for on either side, and neither is use class: DLD registers offices and shops as units, so registered retail and office sales are pooled into both figures, and retail trades at a materially higher rate per square foot than residential stock in the same building. In sectors where commercial space is a large share of what registers, the area figure sits well above the residential rate. Read it as an indication of where this project sits in its area, not as a like-for-like comparison.

Basis: Dubai Land Department transaction register, arm’s-length sales of units and villas only. Gifts, mortgage registrations, zero-price rows, land plots and whole-building transfers are excluded, as are AED/sqft values outside 100–20,000. Figures are medians, not averages. The medians, trend and quarterly table above are drawn on the part of the register we hold in full detail, which runs from 28 Apr 2025 to 6 Nov 2026; 28 Apr 2025 is the earliest date there, not the date this project started selling. The sale count and date span in the opening sentence cover all registered history to 29 Oct 2026, from the transaction feed below. This page is a dated extract taken on 10 Nov 2026, not a live query. Past registered prices are evidence of what has been paid, not a forecast of future value.

Source: Dubai Land Department sales register, sales registered against this project, as at 29 Oct 2026. The count and the list cover the project’s whole history. Office and shop sales are not counted. Where the project also has sales of units, a sale of the plot or the whole building is not counted. The median is a separate measure: it covers the 6 months to that date and uses only apartment and villa sales in that period that carry a price and an area. Areas are DLD’s square metres converted to square feet.