Palm Jumeirah AED 3,546/sqftDubai Maritime City AED 3,129/sqftDowntown Dubai AED 2,865/sqftDubai Islands AED 2,752/sqftDubai Creek Harbour AED 2,558/sqftBusiness Bay AED 2,490/sqftDubai Hills Estate AED 2,464/sqftDubai Marina AED 2,457/sqftJumeirah Lakes Towers AED 2,322/sqftMohammed Bin Rashid City AED 2,098/sqftAl Jaddaf AED 2,049/sqftJumeirah Village Triangle AED 1,656/sqftDubai South AED 1,653/sqftArjan AED 1,585/sqftJumeirah Village Circle AED 1,487/sqftDubai Sports City AED 1,324/sqftALL DLD SALES · OFF-PLAN + EXISTINGPalm Jumeirah AED 3,546/sqftDubai Maritime City AED 3,129/sqftDowntown Dubai AED 2,865/sqftDubai Islands AED 2,752/sqftDubai Creek Harbour AED 2,558/sqftBusiness Bay AED 2,490/sqftDubai Hills Estate AED 2,464/sqftDubai Marina AED 2,457/sqftJumeirah Lakes Towers AED 2,322/sqftMohammed Bin Rashid City AED 2,098/sqftAl Jaddaf AED 2,049/sqftJumeirah Village Triangle AED 1,656/sqftDubai South AED 1,653/sqftArjan AED 1,585/sqftJumeirah Village Circle AED 1,487/sqftDubai Sports City AED 1,324/sqftALL DLD SALES · OFF-PLAN + EXISTING
DLD · MEDIAN 12M TO NOV 2026

Dubai Land Department register

Reef 996

Under constructionInternational Media Production ZoneCompletion on file Sep 2028

505 units on the DLD register in Me'Aisem First, filed by REEF Luxury Development L.L.C. 244 sales have been registered against it between 10 Dec 2025 and 27 Oct 2026.

Construction completeUnder construction

Recorded at DLD's site inspection of 1 Sep 2026. That is an inspector's last visit, not today — the site has moved on since.

Developer entityREEF Luxury Development L.L.C
Area (DLD)Me'Aisem First
StatusUnder construction
Units505
Registered sales244
Project registry

THE DLD RECORD

Registry as at 10 Nov 2026
Registered developer entityREEF Luxury Development L.L.C
Area (DLD)Me'Aisem First
Master communityInternational Media Production Zone
Project statusUnder construction
Construction progress0.10% complete (DLD inspection, 1 Sep 2026)
Units registered505
Buildings1
Registered start1 Oct 2025
Registered completion date30 Sep 2028
DLD project number4062
Description as recorded by DLD

1B+G+3P+20F+R

Reproduced from the register verbatim, including its own abbreviations. It is the developer’s filed description, not our assessment of the project.

Project escrow account
Escrow trustee bankAbu Dhabi Islamic Bank
Escrow account19543036

Under Dubai Law No. 8 of 2007 every payment on a registered off-plan project goes into that project’s escrow account, held at a DLD-approved trustee bank and released to the developer against verified construction progress — not to the developer direct and not to a broker. Check these details in DLD’s own Dubai REST app against the project number above before you transfer anything, and treat any account number that differs from the one DLD shows as a reason to stop. Substituted account details are a known fraud in this market. Reproduced from the DLD register as at 10 Nov 2026; account details can change, and DLD’s record is the authority, not this page.

Source: Dubai Land Department project register. The developer, area, counts and filed dates are as recorded at 10 Nov 2026; the project status and escrow details as at 10 Nov 2026. Construction progress carries the date of the DLD site inspection that produced it, which is a different date again and is stated on the row — where the register holds no dated inspection, no percentage is published rather than an undated one. “Registered completion date” is the completion date on file at DLD; it is a date on record, not a guarantee of handover, and where that date has already passed it means only that the register has not been updated, not that the project handed over. Units counted as registered apartments plus registered villas. Figures on this panel are the registry’s, and are stated as at different dates from the transaction figures elsewhere on the page. Registered completion: Sep 2028.

Registered sales

REGISTERED SALE PRICES

DLD register · as at 6 Nov 2026

244 sales were registered against REEF 996 between 10 Dec 2025 and 27 Oct 2026 — a span of 10 months. Those are completed registrations at the Dubai Land Department, not asking prices or listings.

Median AED/sqft
1,673
Across 153 apartment and villa sales in the 6 months to 29 Oct 2026
Median price
AED 815k
Median size 464 sqft
Registered sales
244
10 Dec 2025 to 27 Oct 2026
Vs area median
+16.4%
DUBAI PRODUCTION CITY: 1,437 AED/sqft, 1,072 sales, off-plan only, 12 months to 6 Nov 2026

The two figures behind that percentage are not drawn on the same population. This project’s median covers every registration type across the whole register we hold (28 Apr 2025 to 6 Nov 2026). The area figure covers off-plan only in DUBAI PRODUCTION CITY over the 12 months to 6 Nov 2026, pooled on the transaction register’s own area name, which does not always match the project register’s name shown above. Unit mix, floor level and view are not controlled for on either side, and neither is use class: DLD registers offices and shops as units, so registered retail and office sales are pooled into both figures, and retail trades at a materially higher rate per square foot than residential stock in the same building. In sectors where commercial space is a large share of what registers, the area figure sits well above the residential rate. Read it as an indication of where this project sits in its area, not as a like-for-like comparison.

Median AED/sqft by quarter
1,579Q4 2025n=61,622Q1 2026n=561,647Q2 2026n=71,679Q3 2026n=75

Q1 2026 median 1,622 AED/sqft over 56 sales; Q3 2026 median 1,679 AED/sqft over 75 sales — a change of +3.5% between those two quarters. Unit mix, floor level and view are not controlled for, so this is not a like-for-like comparison of the same unit.

A quarter with fewer than 20 registered sales is drawn hollow, with its sale count underneath. The change between quarters is quoted only between quarters that reached 20. Points are spaced evenly rather than by date.

By unit size
TypeSalesMedian sizeMedian AED/sqft
Studio79412 sqft1,713
1 bedroom50760 sqft1,588
2 bedrooms121,049 sqft1,452
3 bedrooms31,347 sqft1,567

Every band shows its median with its sale count. A band with fewer than 5 registered sales is shown in a lighter tone: read it as those sales, not as the rate for that unit type.

Registration timing
Registration typeSalesMedian AED/sqft
Registered before completion1441,647
Registered after completion0—

DLD splits registrations by timing: an off-plan registration is entered before the unit legally completes, an existing registration after. Where both appear, the gap between them reflects that difference as much as any movement in value. A side with fewer than 5 registered sales is shown in a lighter tone: read it as those sales, not as a rate.

Buildings in the register
BuildingSales
REEF 996144
The last 12 registrations to 6 Nov 2026
DateTypeUnitSizePriceAED/sqft
17 Sep 2026Off-plan1 bedroom691 sqftAED 1,135,0241,644
17 Sep 2026Off-plan1 bedroom760 sqftAED 1,286,9411,692
16 Sep 2026Off-plan2 bedrooms1,049 sqftAED 1,539,6831,468
15 Sep 2026Off-planStudio452 sqftAED 787,5381,741
15 Sep 2026Off-plan2 bedrooms1,049 sqftAED 1,603,8361,529
14 Sep 2026Off-planStudio442 sqftAED 814,8801,844
14 Sep 2026Off-plan1 bedroom760 sqftAED 1,262,1921,660
11 Sep 2026Off-plan2 bedrooms1,049 sqftAED 1,572,9931,499
11 Sep 2026Off-plan1 bedroom798 sqftAED 1,337,3751,675
10 Sep 2026Off-plan1 bedroom691 sqftAED 1,153,1301,670
8 Sep 2026Off-planStudio412 sqftAED 780,0201,893
8 Sep 2026Off-plan1 bedroom698 sqftAED 1,163,9931,667

Basis: Dubai Land Department transaction register, arm’s-length sales of units and villas only. Gifts, mortgage registrations, zero-price rows, land plots and whole-building transfers are excluded, as are AED/sqft values outside 100–20,000. Figures are medians, not averages. The medians, trend and quarterly table above are drawn on the part of the register we hold in full detail, which runs from 28 Apr 2025 to 6 Nov 2026; 28 Apr 2025 is the earliest date there, not the date this project started selling. The sale count and date span in the opening sentence cover all registered history to 29 Oct 2026, from the transaction feed below. This page is a dated extract taken on 10 Nov 2026, not a live query. Past registered prices are evidence of what has been paid, not a forecast of future value.

Transaction history

ALL REGISTERED SALES

DLD register · to 29 Oct 2026
Median AED/sqft, last 6 months, apartments and villas
1,673
Across 153 registered sales to 29 Oct 2026
Registered sales, all time
244
10 Dec 2025 to 27 Oct 2026
The latest 25 of 244 sales, newest first
DateProperty typeBedroomsArea (sq ft)Price (AED)AED per sq ft
27 Oct 2026Flat1 B/R6911,089,6231,578
27 Oct 2026FlatStudio469795,4761,697
27 Oct 2026Flat1 B/R7611,237,4431,627
26 Oct 2026Flat1 B/R7981,335,2751,673
22 Oct 2026Flat1 B/R6911,160,8611,681
19 Oct 2026FlatStudio410732,3871,784
14 Oct 2026Flat2 B/R1,0491,568,6121,495
5 Oct 2026FlatStudio458784,4821,715
30 Sep 2026Flat3 B/R1,4422,099,2251,455
30 Sep 2026FlatStudio453813,8521,796
30 Sep 2026FlatStudio410820,1001,998
29 Sep 2026FlatStudio458785,9641,715
28 Sep 2026Flat2 B/R1,0491,572,9931,499
25 Sep 2026FlatStudio452786,2781,738
24 Sep 2026Flat1 B/R6981,165,8581,670
24 Sep 2026Flat1 B/R6981,165,8581,670
24 Sep 2026FlatStudio412734,9521,784
22 Sep 2026Flat2 B/R1,0491,583,8361,510
22 Sep 2026Flat1 B/R7741,222,2691,579
22 Sep 2026FlatStudio411780,0201,900
22 Sep 2026FlatStudio412765,3021,857
21 Sep 2026FlatStudio458784,4821,715
21 Sep 2026Flat1 B/R7741,260,0721,629
18 Sep 2026Flat1 B/R6911,135,0241,644
18 Sep 2026Flat1 B/R7611,286,9411,692

Source: Dubai Land Department sales register, sales registered against this project, as at 29 Oct 2026. The count and the list cover the project’s whole history. Office and shop sales are not counted. Where the project also has sales of units, a sale of the plot or the whole building is not counted. The median is a separate measure: it covers the 6 months to that date and uses only apartment and villa sales in that period that carry a price and an area. Areas are DLD’s square metres converted to square feet.

Location

REGISTERED SALES NEARBY

Nearest metroDAMAC Properties
Nearest mallMarina Mall
Nearest landmarkSports City Swimming Academy

These are the values DLD records against this project’s own registered sales, not a distance we measured. Where a project’s sales disagree, the most frequently recorded value is shown.

Next step

ASK US ABOUT Reef 996

This page is the public register — the project record as at 10 Nov 2026, and the transaction register to 6 Nov 2026.

  • AVAILABILITY

    On the register

    505 units

    From the DLD project record as at 10 Nov 2026, filed at status “Under construction” as at 10 Nov 2026.

    Not on the register

    What is available now

  • PRICE

    On the register

    244 registered sales

    Prices already paid, registered between 10 Dec 2025 and 27 Oct 2026.

    Not on the register

    At what price

  • PAYMENT TERMS

    On the register

    —

    The DLD project register carries no payment-plan data of any kind.

    Not on the register

    On what payment terms

  • THE SPECIFIC UNIT

    On the register

    12 recent registrations

    Listed above with date, size, price and AED per square foot.

    Not on the register

    How the specific unit compares with the ones already registered

Tell us your budget and objective and we will come back with the current position.

Need help?