This two-bedroom apartment in Safa Two is offered as a distress deal at AED 2,285,000, reflecting a 21.1% discount from the original price of AED 2,896,400. The unit spans 1,144 sq.ft, resulting in an entry basis of AED 1,997 per sq.ft. Positioned on a high floor (levels 50-55) with a sea view and balcony, the apartment is scheduled for handover in Q2 2027. The immediate investment thesis is clear: this is an off-plan, branded residence by DAMAC in collaboration with De Grisogono, offered at a substantial discount to the developer’s original pricing. The payment plan structure allows for staged payments, with a significant portion due on transfer and the remainder distributed up to completion. For investors, the case is not about speculative off-plan launches but about securing a high-floor, sea-facing unit in a branded tower at a visibly reduced entry cost, with the flexibility of a payment schedule leading up to handover.
SAFA TWO · Business Bay1 / 2DAMAC · Business Bay
DISTRESS DEAL: 2-BR IN SAFA TWO
- Unit
- 2-BR
- Size
- 1,144 sq.ft
- Developer
- DAMAC
- Handover
- Q2 2027
The discount is measured against the original price + DLD recorded for this unit, not against a valuation.
This unit has sold. The page is kept as a record of a deal we transacted. Every figure on it — the asking price, the discount to original price and the payment schedule — is the position as listed on 5 June 2026 and is historic. It is not an indication of what the same unit, or a comparable one, would cost today.
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The numbers
Payment breakdown
- Payment to sellerAED 1,728,000
- DLD Transfer fee 4% + 40 AEDAED 91,440
- DLD Registration Trustee fee + 5%VATAED 5,250
- Buyer's agent comission 2% + 5%VATAED 47,985
- Total on transferAED 1,872,675
- 04-SEP-2026AED 97,475
- 04-DEC-2026AED 97,475
- 05-MAR-2027AED 83,550
- On CompletionAED 278,500
- Total remaining payment planAED 557,000
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Distress Deal
PROJECT DESCRIPTION
OVERVIEW
LOCATION & TRANSPORT
Safa Two is located in Business Bay, directly on Sheikh Zayed Road, offering strong connectivity to major commercial and lifestyle districts in Dubai. The address places residents within practical reach of Downtown Dubai, Dubai Marina, Jumeirah, and the wider Sheikh Zayed Road corridor. Public transport options are accessible, with metro stations and bus routes serving the area, while taxis and ride-hailing services provide day-to-day convenience. For investors, this location supports both end-user and tenant demand, as Business Bay continues to attract professionals, families, and international buyers seeking centrality and access to Dubai’s business and leisure hubs. The direct Sheikh Zayed Road frontage enhances visibility and ease of access, which can be a differentiator for both rental and resale liquidity.
AMENITIES & SURROUNDING
Safa Two is an 87-storey residential tower developed by DAMAC in partnership with De Grisogono, a Swiss luxury jewellery and watch brand. The project is designed to offer a high-amenity lifestyle, with features including a signature “sapphire” infinity pool suspended between the two halves of the building at the 64th floor, an artificial beach pool on the 11th floor, and a “Fog Forest” observatory and F&B outlets on the 85th floor. Residents will have access to fitness facilities, landscaped areas, and transformative living spaces with movable walls for flexible layouts. The surrounding Business Bay district is well-established, with retail, dining, and leisure options nearby, and proximity to Dubai’s major malls, parks, and waterfront promenades. The branded nature of the project, combined with its amenity offering and high-rise positioning, is intended to appeal to buyers seeking a blend of design, service, and centrality.
MARKET
At an entry price of AED 1,997 per sq.ft, this unit is positioned below the typical launch and resale pricing for branded, high-floor apartments in Business Bay and comparable central Dubai locations. Branded residences, particularly those with international partnerships, have historically commanded a premium over non-branded stock, due to perceived quality, amenity provision, and global recognition. The off-plan status introduces construction and handover risk, but the discount to original price provides a buffer for investors underwriting against future market movements. The payment plan structure can also support cash flow management. The buyer profile likely includes investors seeking capital appreciation on handover, as well as those targeting rental income from a high-demand, central location. The main risk points are construction timeline adherence, future service charges, and the broader market’s absorption of new supply in the branded segment. However, the combination of high-floor views, branded positioning, and a visible discount supports the investment case for buyers seeking medium-term upside or a differentiated rental product.
CONCLUSION
This distress deal in Safa Two offers a clear entry advantage for investors looking for exposure to branded, high-rise living in Business Bay. The 21.1% discount to the original price, combined with a staged payment plan and a high-floor, sea-view layout, creates a practical case for both capital appreciation and future rentability. The main considerations are the off-plan nature of the asset and the need to monitor project progress and future operating costs. For buyers comfortable with these dynamics, the deal provides a lower entry basis into a branded tower with strong amenity credentials and central connectivity. The investment thesis is not about speculative short-term gains, but about securing a differentiated product at a below-market entry point, with the potential for both yield and resale liquidity upon completion.
Location
SAFA TWO — Business Bay, Dubai
Illustrative model
Scenario modeller
Set your own assumptions and see how DISTRESS DEAL: 2-BR IN SAFA TWO behaves as a cash purchase, the same purchase mortgaged, or a capital-only resale.
Enter the asking price to run the model.
Every figure recalculates as you type. Use the price you are considering.
Method
- Handover
- The date the unit is handed over, set in quarters from purchase. Gross rent, the vacancy allowance, maintenance and management, and the service charge all start there and not before — an unbuilt unit cannot be let and is not billed. The year handover falls in gets the exact fraction it is entitled to, not a rounded whole year. Capital growth is not treated this way: it compounds from today across the whole hold, because an off-plan unit can be sold before it completes. Where the holding period ends before handover, there is no operating income anywhere in the schedule and the whole return is capital movement less costs.
- Gross yield
- Gross annual rent ÷ purchase price. Before every cost. Where handover is in the future this is a stabilised full year from handover — a rate on the price, not a figure reduced by the construction period. The schedule shows what each year actually books.
- Net yield
- (Rent collected after the vacancy allowance − maintenance and management − service charge) ÷ purchase price. Stabilised on the same basis as the gross yield.
- Rent growth
- Compound annual movement in gross rent, applied from handover and stepping at each anniversary of it, which is when a tenancy renews. It may be negative. It does not touch the service charge, which is held flat in nominal terms.
- ROI
- Total profit over the whole hold ÷ total cash invested (price + all acquisition costs). Unlevered. Not an annual rate.
- ROE
- Total profit over the whole hold ÷ equity contributed (deposit + all acquisition and finance costs), after debt service. Levered. Not an annual rate.
- Cash-on-cash return
- Year-one operating cash flow, after debt service where there is a mortgage, ÷ cash invested. Reported separately from ROI/ROE and never merged with it. Year one means the first year of the schedule as it stands: where that year falls before handover it carries no rent, so on a mortgaged off-plan purchase the figure is negative — that is the year you fund out of pocket, and it is shown rather than smoothed away.
- IRR
- The annualised rate that discounts the dated cash-flow schedule above to a net present value of zero, solved numerically. Where the schedule has no sign change, or the solver does not converge on a single meaningful rate, we print “—” rather than substitute a simpler annualised-return figure.
An illustrative model, not a forecast, a valuation, an offer or investment advice. Every figure is generated from the assumptions on this page — some yours, the rest stated defaults, not promises. Rents, service charges, fees, vacancy, handover dates, financing terms and sale prices vary by unit and over time; past prices are not a guide to future prices. Returns are not guaranteed and capital is at risk.
Mortgage availability, loan-to-value, rate and term are subject to lender criteria and underwriting; nothing here indicates that finance will be offered. Figures exclude any tax payable in your country of residence — take independent financial, tax and legal advice before committing. Mitchell's Commercial Real Estate is a trading brand; the RERA-licensed broker is Stephen James Mitchell, BRN 68593.
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