DAMAC EXECUTIVE HEIGHTS

OVERVIEW

DAMAC Executive Heights is a 25-storey freehold commercial office tower in Al Barsha Heights (TECOM), representing DAMAC Properties' first freehold office building in the TECOM free zone. The building delivers over 300,000 square feet of strata-titled office space alongside a comprehensive on-site amenity programme — restaurants, a health club, a swimming pool, and a jogging track — that positions it at the premium end of the Al Barsha Heights commercial market. As a landmark first-mover DAMAC product within the TECOM free zone, the building carries historical significance in the development of Al Barsha Heights as a commercial submarket and remains one of the most comprehensively amenitised strata office assets available in the district.

OFFICE STOCK AND TENANT PROFILE

The building provides over 300,000 square feet of freehold strata office accommodation across a range of configurations suited to individual unit users through to full-floor corporate occupiers. The premium specification and DAMAC branding attract professional and corporate occupiers seeking a higher-quality TECOM environment — regional offices, management consultancies, professional services firms, and businesses targeting freehold ownership within the TECOM free zone district. The restaurants, health club, and jogging track reduce the effective cost of occupancy for tenants by providing on-site facilities that would otherwise require external spend, supporting above-average occupier satisfaction and retention.

RENTAL MARKET

DAMAC Executive Heights commands the upper tier of the Al Barsha Heights rental range, reflecting its Grade A specification, DAMAC premium positioning, and the rarity of on-site restaurants, a health club, and a jogging track within the strata commercial segment. Sustained demand from professional and corporate tenants supports the rental floor at this tier across market cycles. The on-site amenity depth reduces the net cost of occupancy relative to comparable-rent buildings without equivalent facilities, providing a practical justification for the headline rate premium. TECOM free zone licensing eligibility underpins sustained occupier demand.

SALES MARKET

As a freehold strata asset with over 300,000 square feet of office inventory, DAMAC Executive Heights supports investment demand across private and small institutional buyers. Gross yields are competitive within the TECOM premium segment. The freehold structure, DAMAC brand, and lifestyle amenities support capital value stability above the strata average, with the building's status as DAMAC's first TECOM freehold office adding a measurable first-mover premium. Investors should review service charge levels carefully, as the amenity programme generates higher operating costs than minimal-amenity strata buildings. The premium tier has historically shown more stable yields than the accessible tier during periods of submarket softness.

LOCATION AND ACCESS

The tower is located within Al Barsha Heights (TECOM), accessible via the TECOM internal road network and Sheikh Zayed Road. The Dubai Internet City Metro Station (Red Line) is within proximity, providing direct rail connectivity to Business Bay, Downtown Dubai, and Dubai Marina. The surrounding TECOM free zone cluster — Dubai Internet City, Dubai Media City, Dubai Knowledge Village — provides an established business district environment. Dubai International Airport is approximately 25 to 30 minutes by road in off-peak conditions.

RISKS AND WATCHPOINTS

Premium pricing and large-scale inventory make DAMAC Executive Heights more sensitive to soft leasing conditions than value-tier strata assets in Al Barsha Heights. The 300,000+ square foot inventory requires sustained absorption to maintain building-wide occupancy. Health and hospitality amenities incur ongoing maintenance costs that generate service charge pressure above the strata average — buyers and occupiers must factor this into total occupancy cost calculations. Direct competition from DAMAC Smart Heights and The One Tower within the same premium tier is persistent. Buyers should verify the current financial position of the owners' association, the condition of health club and pool facilities, and the service charge reserve fund position. Buyers should also confirm service charge levels relative to buildings with similar amenity programmes to assess total occupancy cost accurately.

STRATEGIC PERSPECTIVE

DAMAC Executive Heights is the historical flagship of the Al Barsha Heights strata market — DAMAC's first TECOM freehold product — and a building whose amenity scale still stands out within the submarket. The lifestyle amenities (health club, jogging track, restaurants, swimming pool) are unusual in a TECOM office context and support long-term occupier retention by narrowing the gap between a strata office building and a serviced office environment. For investors seeking a premium-tier, income-generating TECOM position backed by DAMAC branding and scale, it remains a relevant and defensible option. The main constraint is the scale of inventory, which requires sustained demand to maintain full-building occupancy levels.