A DESIGN-LED RESIDENTIAL AND RETAIL TOWER IN JUMEIRAH VILLAGE CIRCLE
Binghatti Phoenix is a residential and retail tower by Binghatti in Jumeirah Village Circle (JVC), the established mid-market master community in central Dubai. The brochure describes the project as "a poetic expression of resurgence," with a façade of fluid lines and Binghatti's signature interior palette. It sits within an established Binghatti cluster in JVC, close to Circle Mall and the community's schools, supermarkets and parks.
The tower rises over a basement, ground floor, one podium level, eight residential floors and a roof, on a plot of roughly 10,188.44 square metres (109,667.35 square feet). It holds 434 residential units — 96 studios, 274 one-bedroom and 64 two-bedroom apartments — above 30 shops. Homes are finished in Binghatti's signature materials, including tan oak wood, Calacatta and Statuario marble and brushed brass, with amenities that include a swimming pool, kids' play and swimming area, a paddle/golf court, a putting area, an outdoor gym and an outdoor yoga space.
At the time of this brief, Binghatti had not published a starting price, payment plan or handover date for Phoenix; those are confirmed on request and are noted below as pending.
PROJECT SUMMARY
| Project | Binghatti Phoenix |
| Developer | Binghatti |
| Community | Jumeirah Village Circle (JVC), Dubai |
| Type | Studio, 1 & 2-Bedroom Apartments + Retail |
| Total units | 434 residential + 30 retail |
| Plot area | 10,188.44 sq m (109,667.35 sq ft) |
| Starting price | On request |
| Payment plan | On request |
| Expected completion | To be confirmed |
Based on the project brochure; pricing, payment plan and handover subject to confirmation on release.
UNIT MIX
| Unit type | Number of units | Size range |
|---|---|---|
| Studio apartment | 96 | 32–48 m² |
| 1-Bedroom apartment | 274 | 56–78 m² |
| 2-Bedroom apartment | 64 | 72–111 m² |
| Retail (shops) | 30 | — |
Unit counts and sizes per the Binghatti Phoenix brochure (sizes shown are with and without balcony/terrace). Starting prices to be confirmed on release.
THE INVESTMENT CASE
Binghatti Phoenix is an off-plan, standard-tier brief: the angle below is qualitative. Where the live Dubai Land Department transaction feed for Jumeirah Village Circle is available, current pricing and PSF trends will be shown alongside — those figures are the basis for any comparison, not the estimates below.
DEVELOPER: BINGHATTI, A LEADING PRIVATELY HELD UAE DEVELOPER
Binghatti is an Emirati developer known for a distinctive, sculptural design language and for branded-residence collaborations with BUGATTI, Mercedes-Benz and Jacob & Co. According to Binghatti, it ranks among the UAE's foremost privately held developers, with a portfolio of more than 60 projects valued in excess of AED 40 billion and a delivery record of over 20,000 completed homes. For investors, that scale and an active delivery pipeline provide a measure of confidence at the off-plan stage.
LOCATION: JUMEIRAH VILLAGE CIRCLE, CENTRAL DUBAI OFF AL KHAIL ROAD
Jumeirah Village Circle is an established mid-market master community in central Dubai, set off Al Khail Road between Dubai Marina/JLT and Dubai Hills. It carries a high concentration of apartment stock and draws strong rental demand. The Phoenix brochure places the tower within reach of Circle Mall, supermarkets including Spinneys and Choithrams, several nurseries and schools, medical clinics, and community parks, with road links via Al Khail Road, Sheikh Mohammed Bin Zayed Road (E311) and Hessa Street.
APPLICABLE STRATEGIES
- Pre-handover resale — an off-plan launch in an established Binghatti cluster; where a construction-linked plan applies, a buyer commits limited capital ahead of completion, with an exit route before handover. Any premium depends on market conditions at the time and should be checked against live DLD data.
- Buy-and-hold for rental / short-let — a high proportion of studios and one-bedroom homes in a central community with strong rental demand suits both long-let and holiday-let strategies; yields to be confirmed against current rental evidence.
- Owner-occupation — a centrally located home in a design-led building with resort-style amenities.
RISKS & WATCHPOINTS
- Off-plan completion risk — the tower is under development; timelines can move, and returns depend on the market at handover, not today's.
- Pricing not yet confirmed — starting price, payment plan and handover date were not published in the brochure; the entry point should be assessed against live JVC PSF once confirmed.
- Unit-mix concentration — studios and one-bedroom apartments make up the large majority of the building, which can mean a deeper competing supply pool on resale and rental within the same tower.
- Service charges — design-led, amenity-rich buildings typically carry higher service charges, which affect net yield.
PAYMENT PLAN
Binghatti had not published a payment plan for Phoenix at the time of this brief. The current plan and starting price are confirmed on request.
SOURCES
- Binghatti — Binghatti Phoenix project brochure (unit mix, sizes, specification, location).
- Binghatti — corporate profile: portfolio scale (more than 60 projects, in excess of AED 40 billion), delivery record (over 20,000 completed homes) and branded-residence collaborations, as stated in the developer's project brochures. Figures are Binghatti's own; specifics vary between brochures, so the conservative figures are used here.
- Dubai Land Department transaction data (Jumeirah Village Circle) — live feed pending.


