THE HEIGHTS COUNTRY CLUB INVESTMENT GUIDE

THE HEIGHTS COUNTRY CLUB & WELLNESS: EMAAR'S WELLNESS-THEMED OFF-PLAN MASTERPLAN

The Heights Country Club & Wellness is Emaar Properties' wellness-themed off-plan masterplan in Al Yelayiss 5, Dubailand, first traced February 2024 and officially launched at a grand unveiling event at the Armani Dubai Hotel on 20 May 2024. The masterplan covers 81 million square feet (one of the largest villa-led developments in Dubai's history at 81 per cent of the area of Emaar The Oasis) and carries a project value of AED 55 billion. Planned product comprises three- and four-bedroom townhouses alongside four-bedroom villas, with launch pricing from AED 2.49 million and an estimated handover date of 2028. Eight named sub-communities — Aviara, Bellaria, Faro, Faro 2, Salva, Serenia, Serro and Serro 2 — are currently in planning, with delayed-sale land-plot transactions actively clearing across Serro, Serro 2 and Salva clusters as of April-May 2026.

For investors, The Heights Country Club & Wellness is a Tier 3 Growth & Emerging play with three structural advantages. First, the wellness-themed positioning — a dedicated wellness centre, extensive cycling and jogging tracks, event plazas, integrated schools, hospitals, mosques, retail and dining spaces, all set amidst greenways, parks and ponds — creates differentiated marketing positioning in a Dubailand villa segment otherwise dominated by Damac, Sobha and Emaar themed alternatives. Second, the Emaar institutional brand and execution track record (Arabian Ranches, Arabian Ranches 2, Mira, Reem and the Dubai Hills Estate ecosystem all demonstrate Emaar's villa delivery capability). Third, the massive 81-million-square-foot scale supports decades of structural absorption and creates a self-anchoring community ecosystem that few competing Dubailand schemes can match.

Recent DLD transactions confirm strong absorption at the launch tier. In April-May 2026, Emaar cleared multiple delayed-sale land-plot transactions at Serro, Serro 2 and Salva sub-communities at: AED 8.52 million on 4,616 square feet of land at Serro (AED 1,847 per square foot), AED 8.23 million on 4,650 square feet at Salva (AED 1,769 per square foot), AED 6.73 to 6.74 million on 4,359 to 4,379 square feet at Salva and Serro 2 (AED 1,468 to AED 1,543 per square foot), AED 6.39 to 6.55 million on 4,745 to 5,432 square feet at Serro (AED 1,205 to AED 1,348 per square foot), and AED 6.71 million on 4,359 square feet at Serro (AED 1,539 per square foot). The launch PSF range is therefore AED 1,200 to AED 1,850 per square foot of land for off-plan villa and townhouse product.

The investment case rests on the wellness positioning combined with the structural Emaar institutional anchor and the massive masterplan scale. Emaar The Oasis is the proven sister Emaar Dubailand mega-project (100 million sq ft, USD 20 billion, 7,000 villas), with Damac Hills 2 and Damac Hills as established southern Dubailand luxury alternatives. The Heights Country Club & Wellness addresses the wellness-themed UHNW family segment at smaller plot sizes (4,000 to 5,500 square foot) than The Oasis (6,000 to 30,000 square foot) and at materially lower entry tickets (AED 6.4-8.5 million versus AED 10-50 million). The trade-offs are real: pre-construction status with no resale, no rental and no operational track record; multi-year build-out horizon stretching through 2028 and beyond; single-developer concentration on Emaar's continuing operational performance. Note also that as a 2024-launch community, Bayut does not yet have a dedicated area guide — this analysis draws on Propsearch Dubai Land Department transaction records and Emaar's public launch communications.

This guide covers the relative-value case for The Heights Country Club against Emaar The Oasis, Damac Sun City, Damac Islands, Sobha Elwood and the wider Dubailand off-plan villa cluster; the eight-sub-community sequencing across Aviara, Bellaria, Faro, Salva, Serenia, Serro and the rest; the supply outlook with construction yet to start as of mid-2026; and the entry strategy for buyers deploying between AED 2.49 million and AED 9 million across townhouse and villa land-plot positions. Expect a clear-eyed view of both the wellness-and-Emaar tailwind and the pre-construction and decade-plus build-out risk profile.