EMAAR THE OASIS INVESTMENT GUIDE

EMAAR THE OASIS: EMAAR'S USD 20 BILLION ULTRA-LUXURY VILLA-AND-MANSION MEGA-PROJECT

Emaar The Oasis is Emaar Properties' ultra-luxury villa-and-mansion masterplan in Me'Aisem Second, Dubailand, launched 13 June 2023 at a gala event at the Armani Hotel in Burj Khalifa. The masterplan covers approximately 100 million square feet (9.4 million square metres) and comprises 7,000 residences across 11 named sub-communities — Palmiera, Palmiera 2, Palmiera 3, Palmiera Collective, Lavita, Mareva, Mareva 2, Mirage, Ostra Palace Villas, Tierra Address Villas and Valoria. The project carried an initial development value of AED 34 billion at launch, expanded to AED 73 billion (USD 20 billion) following the February 2024 expansion that increased landscaped land area by 108 per cent and reinforced the development's sustainability and eco-friendly positioning.

For investors, Emaar The Oasis is a Tier 1 Core Capital play that combines three structural advantages few Dubai communities match. First, the scale of the masterplan — one of the largest villa-led developments in Dubai's history at twice the area of Palm Jumeirah — with 25 per cent of land dedicated to lakes, water canals, parks, jogging tracks and green spaces and 1.5 million square feet of internal retail. Second, the Emaar brand and Address Hospitality Group integration, with Tierra Address Villas as a sub-community signalling Address-branded delivery in the Dubailand corridor. Third, the four-product hierarchy across townhouses, villas, mansions and super-mansions (the corner-plot super-mansions carrying their own private islands and water-access jetties) creates a graduated capital-commitment ladder within a single masterplan that supports portfolio construction across UHNW segments.

Recent DLD activity confirms the absorption pace and pricing band. April 2026 land-plot transactions across the masterplan recorded: Mareva 2 plot at AED 17.66 million on 10,546 square feet (AED 1,674 per square foot of land), Palmiera 3 plot at AED 10 million on 8,329 square feet (AED 1,200 per square foot), Palmiera plot at AED 10.52 million on 8,820 square feet (AED 1,193 per square foot), Palmiera Collective plot at AED 16.71 million on 8,267 square feet (AED 2,022 per square foot), Ostra Palace Villas plot at AED 21.4 million on 16,458 square feet (AED 1,300 per square foot), and Lavita plot at AED 50.1 million on 29,935 square feet (AED 1,673 per square foot). Note these are land-plot transactions for off-plan villa product; built-up villa pricing on completion will reflect Emaar's standard sub-community delivery schedule.

The investment case rests on the structural scarcity of mansion-tier off-plan stock at this scale combined with the Emaar institutional-quality master-developer track record. Emaar Hills Estate, Arabian Ranches and Palm Jumeirah are the proven sister Emaar villa-and-mansion alternatives, all delivered and trading at established secondary-market premiums. Emaar The Oasis addresses the next-generation chapter at materially larger plot scale (mansions and super-mansions rather than mid-format villas) and at the Dubailand corridor rather than central Dubai. The trade-offs are real: pre-construction status with no resale and no rental track record, multi-year build-out horizon stretching through 2030, and Dubailand-corridor supply pulse with competing Damac, Sobha and other premium villa launches at varying price points and product specifications.

This guide covers the relative-value case for Emaar The Oasis against Palm Jebel Ali, Tilal Al Ghaf, Jumeirah Golf Estates and the wider Tier 1 ultra-luxury villa cluster; the sub-community sequencing across Palmiera, Lavita, Mareva, Mirage, Ostra and Tierra Address; the supply outlook with 11 sub-communities at varying construction stages; and the entry strategy for buyers deploying between AED 10 million and AED 50 million in single-villa positions. Expect a clear-eyed view of both the structural Emaar mega-project tailwind and the multi-year off-plan build-out risk profile.