MERCEDES‑BENZ PLACES | BINGHATTI CITY
A PRIME INVESTMENT OPPORTUNITY IN MEYDAN, DUBAI
I don’t promote every new launch that hits the market. Instead, I focus on developments with strong potential from an investor’s perspective. The projects I recommend are carefully selected to ensure the best opportunities for ROI, while minimizing risk and accommodating multiple investment and exit strategies.
Mercedes‑Benz Places | Binghatti City is an exceptional investment opportunity in Dubai’s Meydan district, bringing global automotive branding and design excellence to residential real estate. With a high‑profile brand partnership and a master‑planned community of strategic scale and connectivity, this development is positioned for robust capital appreciation and strong rental demand.
Designed for forward‑looking investors, Mercedes‑Benz Places integrates world‑class luxury design, innovative lifestyle amenities, and premium finishes. The development will attract global tenants, discerning professionals, and lifestyle‑driven residents, making it a compelling asset in Dubai’s evolving luxury property market.
MERCEDES‑BENZ PLACES | BINGHATTI CITY — PROJECT SUMMARY
Project Name | Mercedes‑Benz Places |
Developer | Binghatti |
Community | Binghatti City, Meydan |
Masterplan Size | 10 million sq. ft. |
Project Value | AED 30 Billion |
Unit Types | Studios, 1‑Bed, 2‑Bed & 3‑Bed Residences |
Brand Partner | Mercedes‑Benz |
Design Philosophy | Sensual Purity (Mercedes‑Benz) |
Strategic Location | Meydan, Dubai |
Expected Completion | 2028 (Estimated) |
Developer Offers | Launch pricing and flexible payment plans |
REASONS WHY MERCEDES‑BENZ PLACES IS A TOP INVESTMENT CHOICE
1. A GLOBAL BRAND PARTNERSHIP DRIVING INVESTOR INTEREST
Mercedes‑Benz Places represents a rare lifestyle and residential collaboration between Binghatti and Mercedes‑Benz — one of the world’s most respected automotive brands. This strategic branding elevates market perception, enhances resale value, and broadens international appeal. Branded developments consistently attract premium price points, higher rental demand, and stronger long‑term capital growth than non‑branded products.
2. PRIME MEYDAN LOCATION WITH UNMATCHED CONNECTIVITY
Situated in Meydan, one of Dubai’s most sought‑after addresses, the project benefits from central connectivity to key business and lifestyle hubs. With major road networks nearby and proximity to Downtown Dubai, Business Bay, DIFC, and key transport links, investors can expect sustained demand from professionals, expatriates, and long‑term tenants.
The development’s position also provides rapid connectivity to Dubai’s major airports, luxury retail, and global tourism corridors — enhancing both rental appeal and capital appreciation potential.
3. DESIGN EXCELLENCE & LUXURY RESIDENTIAL LIFESTYLE
Mercedes‑Benz Places is inspired by the brand’s Sensual Purity design philosophy, blending elegance with modern functionality. The residences are crafted to appeal to international tastes, featuring premium interiors, smart living technology, and high‑quality finishes. With thoughtfully designed layouts, panoramic views, and lifestyle‑driven amenities, this development targets affluent professionals and global tenants seeking sophisticated urban living.
4. STRONG DEMAND FORECAST FOR RENTERS AND BUYERS
Dubai’s luxury residential market continues to outperform, particularly in branded and centrally connected communities. With a low‑supply pipeline for premium apartments in Meydan, coupled with sustained expatriate inflows and upsized household demand, Mercedes‑Benz Places is positioned for high occupancy rates and strong rental yields upon handover.
5. EXCEPTIONAL LONG‑TERM INVESTMENT POTENTIAL
With developer pricing that demonstrates value relative to competitive branded and luxury products, Mercedes‑Benz Places offers investors multiple exit strategies. Whether pursuing pre‑handover resale, buy‑and‑hold rental income, or long‑term capital appreciation, the project’s strategic branding, central location, and premium design make it a secure and high‑upside investment asset.
LOCATION AND COMMUNITY
Mercedes‑Benz Places is strategically located in Meydan, a central and dynamic district that bridges Dubai’s key business, leisure, and transport corridors. Its prime position ensures seamless access to:
Downtown Dubai & Burj Khalifa
Business Bay
Dubai International Financial Centre (DIFC)
Sheikh Zayed Road & major arterial highways
The surrounding Meydan community features established residential developments, hospitality attractions, championship golf, and urban entertainment — creating a balanced live‑work‑play environment that continues to show strong market demand.
The project also benefits from rapidly expanding infrastructure, strong developer interest, and proximity to major tourism and commercial precincts — all of which underpin long‑term capital appreciation and sustained rental demand.
Google Maps location: https://maps.app.goo.gl/cezmLZDTf6erP9RP8?g_st=ipc
TRAVEL TIMES FROM MERCEDES‑BENZ PLACES
Destination | Travel Time |
Dubai Mall | 8 minutes |
Mall of the Emirates | 12 minutes |
Dubai Hills Mall | 15 minutes |
Dubai International Airport (DXB) | 15 minutes |
Palm Jumeirah | 20 minutes |
UNIT SIZES & PRICING (DEVELOPER PROVIDED)
Unit Type | Approx Size (sq. ft.) | Launch Price (AED) |
Studio | ~370–380 | AED 1.6M* |
1 Bedroom | ~600+ | AED 2.5M* |
2 Bedroom | Varies | AED 3.0M+ |
3 Bedroom | Varies | AED 4.95M+ |
Current Pricing Now Applicable for next 200 units only:
Studio:
20DP:50:30 - AED 1,350,000
50DP:20:30 - AED 1,300,000
Full Payment - AED 1,200,000
1BR:
20DP:50:30 - AED 2,300,000
50DP:20:30 - AED 2,225,000
Full Payment - AED 2,100,000
This is a special pre-launch pricing offer and will be subject to change. Immediate booking is recommended.
PAYMENT PLAN STRUCTURE & DETAILS
The payment plan for Mercedes‑Benz Places | Binghatti City is designed to provide investors with flexibility and manageability across the construction cycle. Scheduled installments align with key development milestones, helping optimize cash flow and exit strategy timing.
Below is an example payment schedule for a 2‑Bedroom residence priced at AED 3,200,000, as provided by the developer:
Milestone | Date | % | AED | USD Approx. |
1 | Jan‑26 | 10% | 320,000 | $87,671 |
2 | Feb‑26 | 10% | 320,000 | $87,671 |
3 | Mar‑26 | 0.75% | 24,000 | $6,575 |
4 | Apr‑26 | 0.75% | 24,000 | $6,575 |
5 | May‑26 | 0.75% | 24,000 | $6,575 |
6 | Jun‑26 | 10% | 320,000 | $87,671 |
… | … | … | … | … |
12 | Dec‑26 | 10% | 320,000 | $87,671 |
18 | Jun‑27 | 10% | 320,000 | $87,671 |
24 | Dec‑27 | 5% | 160,000 | $43,836 |
28 | Apr‑28 | 30% | 960,000 | $263,014 |
Note: The payment plan schedule above may adjust for future releases due to the project being released in phases.
NVESTMENT PROJECTIONS & MARKET ANALYSIS
Branded Residence Performance & Investor YieldsMercedes-Benz Places offers a compelling return profile across all unit types, driven by a combination of brand premium, central location, and strong tenant demand for high-end branded residences.
The projected gross yields, based on current branded rental market rates, outperform many comparable non-branded offerings in Dubai’s luxury segment.
Unit Type | Starting Price (AED) | Avg. Branded Rent (AED/year) | Gross Yield (%) |
Studio | 1,300,000 | 125,000 | 10% |
1 Bedroom | 2,250,000 | 160,000 | 7.5% |
2 Bedroom | 3,200,000 | 280,000 | 9% |
3 Bedroom | 4,950,000 | 380,000 | 8% |
These yields are aligned with premium branded developments in Dubai and supported by:
Strong international and executive tenant demand
Central Meydan location with access to Downtown, DIFC, and Dubai International Airport
Limited branded supply pipeline in the area
Design quality and lifestyle appeal backed by Mercedes-Benz
Resale & Capital Growth Potential
With launch-phase pricing and a long build timeline, investors can benefit from multiple appreciation triggers throughout the construction cycle. Branded residences typically command a 25–40% premium on resale over non-branded equivalents, making pre-handover flips and long-term holds equally attractive.
Exit Strategy Options:
Pre-Handover Resale (NOC typically available after 30–40% paid):
Capital appreciation through brand equity and market momentum.
Opportunity for short-term profit with minimal holding cost.
Buy & Hold Rental Strategy:
Strong passive income from branded yield premiums.
Higher tenant quality and long-term occupancy stability.
In both cases, Mercedes-Benz Places offers a flexible investment structure suited for ROI-focused buyers, flippers, and long-term portfolio holders alike.
ABOUT BINGHATTI DEVELOPERS
Binghatti Developers is one of the UAE’s most prominent and fastest-growing real estate brands, known for delivering architecturally iconic projects across Dubai’s most strategic locations. With a portfolio that spans residential, commercial, and hospitality developments, Binghatti has established a strong reputation for design-driven projects, timely delivery, and investor-focused value.
The developer is best known for its unique approach to branded real estate, collaborating with world-renowned names such as Bugatti, Jacob & Co., and now Mercedes-Benz, to deliver high-concept luxury towers that blend innovation, aesthetics, and lifestyle. These partnerships reinforce Binghatti’s position at the forefront of Dubai’s ultra-luxury branded residence segment.
Binghatti ’s projects are characterized by their signature facades, modern layouts, and strong rental and resale performance. The company has received multiple industry awards for excellence in design, leadership, and innovation, further cementing its place among the UAE’s top developers.
With over 60 projects and AED 20+ billion in real estate portfolio value, Binghatti continues to shape Dubai’s skyline while offering investors high-growth opportunities backed by strong fundamentals and brand differentiation.